Outreach Executive

Center for Better AgingChicago, IL
108d$23

About The Position

The Outreach Executive is responsible for driving member acquisition, conversion, and retention through targeted community engagement, lead generation, and event execution. This role combines high-energy field sales with community relationship-building, requiring the ability to consistently meet and exceed membership growth metrics. The Outreach Executive will also represent CBA at community events, health fairs, and strategic partnerships. This role is an on-the-ground, result-driven position for professionals who thrive in fast-paced work environments and can develop pipelines with the intention of converting prospects into active members.

Requirements

  • High school diploma or GED (Bachelor’s degree preferred).
  • 2+ years of direct sales, member acquisition, or business development experience preferably in healthcare, insurance, or community-based services.
  • Proven track record of meeting and exceeding sales targets.
  • Strong communication, persuasion, and interpersonal skills.
  • Ability to work flexible hours, including evenings and weekends.
  • Reliable transportation and willingness to travel within assigned territory.

Nice To Haves

  • Experience in Medicare/Medicaid, managed care organizations, or patient enrollment.
  • Event coordination and community marketing experience.
  • Familiarity with social determinants of health and health equity principles.

Responsibilities

  • Meet and exceed monthly and quarterly member acquisition goals.
  • Conduct targeted outreach in high-potential communities to generate leads and drive enrollments.
  • Manage the full conversion process from lead capture to active membership.
  • Develop and maintain a pipeline of prospects using Salesforce.
  • Represent CBA at community events, fairs, and partner activations to promote services.
  • Build strong relationships with community leaders, businesses, and referral sources to expand reach.
  • Identify and cultivate strategic partnership opportunities to enhance lead flow.
  • Plan, coordinate, and execute community-based events designed to increase awareness and drive acquisition.
  • Track event performance and return-on-investment (ROI) to optimize strategies for maximum lead conversion.
  • Develop and execute territory plans to target high-yield prospects.
  • Engage leads via phone, in-person events, and digital channels to convert them to members.
  • Conduct presentations and one-on-one consultations to clearly communicate CBA’s value proposition.
  • Maintain accurate and timely reporting of outreach activities, leads, and conversions in Salesforce.
  • Analyze performance data to adjust strategies and improve results.
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