Outpatient Marketing Manager, US Marketing

Abbott-posted 3 days ago

Full-time • Mid Level

Onsite • Princeton, FL

5,001-10,000 employees

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The Marketing Manager, U.S. Outpatient Marketing defines strategy and leads marketing execution to increase market share and drive sustainable sales and margin growth for the United States outpatient commercial franchise. The position reports to the U.S. Marketing Director. The position is based in Princeton; up to 35% travel is required. We’re looking for an entrepreneurial leader who is passionate about redefining health care through innovation and unconventional thinking. It’s a mission that takes some serious smarts, intense curiosity and determination to be the best. Come be part of a winning team that’s changing how health care is delivered! Have Fun—come join a business that has a strong R&D pipeline and is poised for explosive, double-digit growth over the next several years! Be an Entrepreneur, Build a Business—put your entrepreneurial skills to work and build a business with the support of a stable multinational health care corporation High Visibility—the launch of APOC new products is highly visible at the top levels of the Corporation Company Culture— a collegial culture focused on helping health care professionals and patients Small Company Feel, Large Company Stability—gain the benefits of working in a successful, entrepreneurial Division within a large, stable and growing multi-national health care company Attractive Compensation and Benefits—a highly attractive compensation package featuring strong bonus and long-term incentive plans Career Development—the successful candidate will receive career development opportunities leading to roles of increasing commercial responsibility and seniority

Define strategy to enable APOC’s U.S. Outpatient franchise to achieve sustainable, profitable growth
Develop strategic and tactical marketing plans to drive growth in target segments (e.g., Urgent Care, Primary Care, Oncology, Ambulatory Surgery Centers, Mobile Health, Post-Acute Care et al) and establish a U.S. Outpatient-specific KPI Dashboard to track progress against execution of the strategy
Have a deep understanding of medical distribution and align the U.S. Outpatient strategy with that of partner distributors to maximize sales pull through
Anticipate potential risks and proactively develop and implement mitigation plans
Perform complex business and financial analysis that yields actionable insights, informs commercial strategy and leads to increased market share, sales and profit
Define U.S. Outpatient growth, customer loyalty and retention strategies, using scenario planning to allow for agile responses to market conditions focused on current and future unmet needs
Define and execute a segmentation, targeting and positioning plan for the U.S. Outpatient market
Oversee all aspects of marketing program delivery to ensure programs are executed via the entire outpatient segment effectively and efficiently
Engage and motivate the sales force and other business functions while ensuring the marketing team has created & deployed the right tools, messaging and support to help them engage and recapture our lost customer targets as well as new business targets
Leads our brand building efforts, guides and coaches the teams to develop our brand stories, to ensure they connect with our target audiences now and in the future
Collaborates effectively with the U.S. Hospital marketing team to drive sales where the markets overlap (such as IDN’s and Health Systems)
Sets the vision for our new product launches and guides the teams to develop plans that deliver them
Oversee the execution of launch plans, monitoring progress, taking accountability for results and removing roadblocks where needed
Track and monitor how customers perceive our brand and franchises and lead the team to respond accordingly
Lead planning for a wide range of channels (including new media) to deliver our brand experience
Understand and manage regulatory, compliance and U.S. acute/non-acute care reimbursement
Set targets, budgets and evaluate resource deployment to effectively deliver plans
Promote a “Test-and-Learn” approach that emphasizes speed-to-market, in-market testing, measurement and refinement
Work with the U.S. Marketing Director to manage the APOC U.S. Outpatient P&L to ensure sales and profit objectives are achieved on a quarterly and annual basis
Anticipate and proactively mitigate sales and margin risks
Identify and drive execution of Gross Margin improvement initiatives
Partner with the U.S. Marketing Director to drive the financial planning (rLBE) and demand forecasting (Integrated Business Planning) processes to ensure marketing strategies are yielding expected outcomes, course correct where necessary
Understand point of care diagnostic assay and outpatient, non-acute reimbursement for the U.S. Healthcare System
Set pricing for current i-STAT and Piccolo product portfolio, in alignment with global guidelines
Partner with Global Strategic Marketing to define and execute reimbursement and pricing strategy for new assays
Define Customer Experience, Retention and Loyalty Strategy, execute in partnership with the sales organization
Achieve Net Promoter Score and Service Level targets
Develop a KOL influence map for key outpatient market segments (e.g., urgent care, primary care, oncology, ambulatory surgery centers, post-acute care, et al.)
Partner with Global Medical Affairs to establish Key Opinion Leader Advisory Boards
Define clinical data/evidence needed to attain regulatory approval, market access and influence clinical practice
Define stakeholder advocacy plans to shape clinical practice guidelines related to diagnosis of acute myocardial infarction, sepsis, mild traumatic brain injury, et al.
Establish relationships with U.S. Outpatient KOLs

6+ years in the healthcare industry, medical devices or diagnostics preferred
4+ years in marketing, sales, or account management
Have experience and established relationships working with Abbott’s largest distributor partners (McKesson, Henry Schein, Medline and Cardinal Health)
Strong Servant Leader characteristics/mindset; unquestionable ethics and integrity
Outstanding strategic planning and analytical skills—proven ability to identify/define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations and confidently recommend a point-of-view to senior management
Demonstrated experience in developing and executing marketing plans that achieve segment-specific growth goals
Innovative and creative—demonstrated ability to leverage insights to identify and evaluate creative ideas, focusing on those that will create sustainable competitive advantage
Comfort with ambiguity; demonstrated ability to take ownership of problems, exercise sound judgment and independently determine appropriate course of action where precedent may not exist
Entrepreneurial mindset and approach; acts thoughtfully but with a sense of urgency, rolling up sleeves and helping team get work done, where/when necessary
Strong project management skills, with proven ability to clearly define objectives and priorities, establish milestones, lead cross-functional teams to meet and exceed goals in a dynamic environment, while maintaining strong attention to detail and quick recall
Adept at clearly defining objectives and priorities, establishing appropriate milestones, and leading cross-functional teams to meet and exceed goals, even under adverse circumstances
Familiarity and experience working across functions (e.g., Operations/Supply Chain, Quality, Regulatory Affairs, Market Access, Medical Affairs, Finance, Legal, Ethics and Compliance, HR, Customer Service); natural tendency to think about key questions/issues from an integrated, cross-functional perspective
Track record of synthesizing diverse perspectives into cohesive, aligned recommendations; ability to develop an inclusive culture comfortable with challenging current market paradigms to achieve and exceed goals
Excellent skills at influencing outcomes by catalyzing and shaping dialogue across and outside the organization, demonstrating competence and confidence, being accessible and approachable, being a good listener, and using fact-based persuasion, passion, and persistence as appropriate to the audience and issue at stake
An approachable and credible communication style, with exceptional verbal and written communication skills; to keep all levels of the organization informed, engaged and motivated
Skilled change agent with experience aligning a marketing and sales team around a vision and strategy and creating a sense of urgency to execute the strategy and deliver on commitments
Advanced knowledge of and experience using Microsoft PowerPoint and Excel

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