Outbound GTM Engineer

The WFS Group

72d • $70,000 - $120,000

About The Position

WFS Group is a high-performance sales agency that delivers “done-for-you” sales solutions for growth-stage companies. Our clients outsource their sales function to us from individual SDRs and closers to full teams, and we build the systems, processes, and talent to drive real revenue. We’ve made our mark in the online education and coaching space, and we’re now expanding into SaaS and B2B markets bringing our outbound expertise and tech-enabled sales ops to new verticals. Whether it’s inbound, outbound, or full-cycle we build sales engines that scale. The Outbound Campaign Manager role is focused on engineering AI enabled outbound campaigns from the ground up, building clean, targeted lists, crafting hyper-personalized messaging, and orchestrating multichannel, multi touch point sequences across email, LinkedIn, and phone. You’ll work directly with leadership to design, test, and scale outbound systems that bring in new revenue for our clients on repeat.

Requirements

• 2+ years minimum owning outbound sales strategy in a B2B environment (In SaaS specifically is a huge plus)
• Deep experience with enterprise sales cycles and high-ticket service offerings
• Track record of building outbound sales processes, tech stacks, and working with SDR teams
• Familiarity with the full outbound toolkit: Apollo, Clay, Instantly, HubSpot, Outreach, etc.
• Strong operational chops you think in systems, not just scripts
• Ability to work cross-functionally with Sales Ops, RevOps, and Marketing
• You’ve built dashboards and know your way around CRM logic, lead routing, and lifecycle stages

Nice To Haves

• Experience with campaigns in Hubspot
• Receipts case studies, success metrics, and a few war stories to go with 'em

Responsibilities

• Design and launch outbound campaigns that generate qualified pipeline for our clients from ICP, messaging refinement, and data sourcing to messaging and execution.
• Build scalable multichannel outreach systems across email, LinkedIn, and phone that blend automation with personalization.
• Craft and test outbound sales copy and messaging frameworks that capture attention and drive response constantly iterating through A/B testing and data insights.
• Leverage tools like Clay, ZoomInfo, Apollo, and HubSpot to source, enrich, and segment high-intent prospect lists.
• Integrate AI-driven tools and personalization workflows to increase efficiency, accuracy, and campaign performance.
• Monitor, analyze, and optimize key outbound KPIs reply rates, meeting conversions, and channel performance.
• Collaborate with internal Sales Ops and client-facing teams to align outreach strategy with broader GTM goals.
• Document and standardize processes building repeatable playbooks and outbound frameworks that scale across accounts.
• Continuously improve through data testing sequences, messaging, and targeting logic to ensure peak campaign performance.
• Operate like a systems architect precise, data-driven, and obsessive about building outbound programs that convert predictably.

Benefits

• Bonus opportunities
• Commission pay
• Uncapped commission

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level