The iconic Oscar Mayer Wienermobile first hit the hot dog highways in 1936. Our 27-foot-long hot dog on wheels has made it a mission to bring joy and smiles to people around the country even on their “wurst” of days. It is a Customer, Consumer, and Social Media superstar that drives traffic to stores/events and is a top content contributor in all forms of media. The Hotdoggers and Wienermobile offer Oscar Mayer an unparalleled competitive advantage, delivering incremental sales, merchandising, authorizations, and mutual goodwill. The Hotdogger Program started in 1988 and was designed to hire and develop top-talent, grow future leaders of the company, and create gamechangers, innovators, and cultural champions. The Hotdogger program is for individuals who are ready to deliver creative solutions on the Kraft Heinz journey to become the indispensable food company in North America. The Hotdogger Tour The Oscar Mayer Hotdogger Program is a 1-Year assignment (starting and ending the first week of June). The twelve-month program includes: · Two weeks of immersive onboarding and relevant job training · Regular meetings and coaching from top Advertising, Public Relations and Social Digital teams · Region and partner assignments that provide professional growth and a chance to see the country – Hotdoggers will switch regions and partners halfway through their tour · A chance to be an active and contributing member of a team of twelve top brand ambassadors. · Being the face of a multi-billion-dollar brand, while acting as our trusted “boots on the ground” · On-going coaching and mentorship through additional staff meetings and in-field meetings. · Post tour opportunities/connections with Kraft Heinz and hundreds of successful alumni. Attributes/Skills/Background of a successful Hotdogger · Experience working with the public/consumers · Prior travel experience is beneficial · As a highly autonomous position, organizational and time management skills are critical · Understanding of popular social media channels/outlets · Ability to work independently and within a team · Positive and outgoing – “a people-person” · Trustworthiness · Flexibility The Life of a Hotdogger While no two days are the same in the Hotdogger program, a tour includes: · Representing the Oscar Mayer brand every day you crisscross the hot dog highways of America. · Executing and reporting over 200 events during your one-year tour. · Pitching and appearing on local television, radio, or newspaper media. · Creating social content for multiple Oscar Mayer social platforms including TikTok & Instagram. · Maintaining and driving our 89-year-old icon and piece of American pop culture. · Coordinating all aspects of Wienermobile travel logistics and management of travel expenses. We Are Looking For... · Outgoing, creative, friendly, exuberant, college graduates who have an appetite for adventure and willing to see the country through the windshield of the iconic Oscar Mayer Wienermobile. · A spokesperson for Oscar Mayer who positively represents the brand in radio and television appearances, newspaper interviews, grocery/retail events, charity functions, and a variety of other activities. · Someone who “Meats” and greets people from coast to coast and leaves them with a positive brand experience and a desire to buy Oscar Mayer meats. · An individual that embraces working with many different workstyles, internal and external consumer promotion teams, marketing teams, and sales professionals · Individuals craving the autonomy and flexibility of running their own traveling public relations firm on wheels; organizing events/activations and embracing the challenges of a very “fluid” job experience. Our Values Our Hotdoggers are expected to live out the Kraft Heinz values as cultural champions and leaders in the organization. At Kraft Heinz, our values are: We are consumer obsessed We dare to do better every day We champion great people We demand diversity We do the right thing We own it
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Job Type
Full-time
Career Level
Entry Level