Operations Marketing Designer

Persado•New York, NY

2d•$80,000 - $100,000•Hybrid

About The Position

Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Gap, Coach, Dropbox, Kate Spade, JP Morgan Chase, Marks & Spencer, Crédit Mutuel and Verizon, rely on Persado to engage customers across their journey, from acquisition communications to online cart conversion. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value. Persado has been recognized by CB Insights as the top Leader for Generative AI Text Content Generation. As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be awarded Best Generative AI Solution in the 2024 AI Excellence Awards by Business Intelligence Group, as well as named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024. We are seeking a highly creative and detail-oriented Marketing Designer to develop visual assets that bring our customers’ marketing strategies to life. This role is responsible for translating a marketing brief into compelling visual concepts and delivering polished designs across digital and print channels. The ideal candidate combines strong design fundamentals with an understanding of marketing objectives, audience needs, and brand consistency.

Requirements

Proven design expertise in typography, layout principles, color theory, and visual communication
Advanced proficiency with Adobe Creative Suite and related design tools: Sketch, Figma, Canva
Understanding of marketing strategy, audience targeting, funnel stages, and conversion goals
Strong communication skills, including presenting ideas and accepting constructive feedback
Ability to learn new tools, techniques, and visual trends quickly
Bachelor’s degree in Graphic Design or a related field preferred
A strong, varied portfolio demonstrating design process and work across multiple media formats
Ability to design modular and reusable creative systems that scale across formats, channels, and variants
Strong understanding of print production workflows for direct mail and paper-based campaigns
Hands-on experience creating production-ready print assets, including: Correct use of bleeds, crop marks, trim, and safe areas Exporting PDF/X-1a and PDF/X-4 compliant files CMYK color workflows and print color management
Experience working with printing agencies, understanding: Pre-press requirements File handoff standards Proofing and approval cycles. Comfortable coordinating remote proofing with external print vendors.
Experience designing layouts that support Variable Data Printing (VDP)
Familiarity with paper stock types, finishes, folds, perforations, and die cuts, and how these impact design and layout
Experience using AI tools to accelerate creative workflows, including concept exploration, layout ideation, and copy variation.
Interest in continuously evolving design processes using automation and AI-assisted tools

Responsibilities

Visual Asset Creation: Design visual assets for email, direct mail, social media, websites, web banners, and others
Campaign Support: Translate marketing briefs into campaign concepts and design executions. Produce innovative and effective creatives for digital and print advertising initiatives.
Brand Consistency: Uphold and apply brand standards of each customer to ensure cohesive, consistent messaging across all channels.
Collaboration: Partner with Content and Development teams to align creative execution with goals and timelines.
Project Management: Manage multiple design projects simultaneously and for different customers, delivering high-quality work within scope, timeline, and budget.
Multimedia: Support marketing campaigns through photography, videography, and illustration when needed.

Benefits

Persado’s hybrid working model empowers both remote and in-office work equitably.
Competitive and equitable compensation with generous benefits packages globally.
401k (matching) to prepare for your future.
We encourage professional growth through our dedicated enablement and training, as well as on demand tools and resources.
Employee Enrichment Fund to pursue a passion or upgrade your home office.
Structured onboarding program to ensure a confident start and long-term success for new hires.
Strong emphasis on career development and mobility, continuous feedback loops and performance management.
Flexible time off to support work-life harmony (including Summer Fridays)
#PersadoCares: two paid Volunteer days per year and charitable donation match.
Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, monthly diverse speaker series, commitment to bias-free recruitment, ERGs (#culture, #mindsmatter, #parents, #women, #green, #pride - and more).
Valuing diversity at Persado means recognizing and respecting human differences and similarities.
Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.