Onward Sales Activation Manager

Trulieve • FL

75d

About The Position

The Sales Activation Manager is responsible for leading a team of Sales Activators who serve as the front-line drivers of distribution, merchandising, and retail engagement. This role combines sales leadership, distributor collaboration, and grassroots brand activation to ensure flawless retail execution, increased market penetration, and strong customer relationships. The Sales Activation Manager will guide the team in building lasting partnerships with retailers, securing shelf space, selling in new items, and driving impactful in-store activations that grow revenue and brand visibility.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of experience in sales, brand activation, or field leadership, including 3+ years managing multi-market teams.
• Proven success in retail account management, distributor collaboration, and merchandising execution.
• Strong leadership, communication, and negotiation skills.
• Data-driven mindset with the ability to turn insights into action.
• Experience in regulated industries such as cannabis, alcohol, or CPG is strongly preferred.
• Must be at least 21 years of age and possess a valid driver’s license.
• Willingness to Travel as needed to support business and team goals.

Responsibilities

• Team leadership and development
• Recruit, train, retain, and lead Sales Activators to deliver best-in-class execution at retail.
• Set performance goals, provide coaching, and track results to ensure alignment with sales and marketing objectives.
• Foster a culture of accountability, collaboration, and high performance.
• Lead the team in executing distribution gains, new item sell-ins, and promotional activity across assigned accounts.
• Secure optimal product placement, shelf space, and POS displays to maximize brand visibility.
• Ensure compliance with Perfect Store standards and report on competitive activity and opportunities.
• Grow revenue, distribution, and market share across managed markets.
• Partner with distributor sales teams to increase points of distribution and sales velocity.
• Lead participation in wholesaler meetings, product launches, and joint sales programming.
• Provide feedback and tools to distributors to enhance execution and communication.
• Strengthen distributor and retail partnerships that drive long-term growth.
• Direct the execution of in-store activations, sampling events, and grassroots campaigns that build consumer awareness and trial.
• Build strong relationships with retailers, community partners, and key stakeholders to position the brand as a trusted partner.
• Support national marketing and account programming with localized execution.
• Monitor KPIs including sales growth, market share, distribution gains, and merchandising compliance.
• Provide timely reporting and insights into retail trends, promotional effectiveness, and team performance.
• Manage budgets and resources to ensure cost-effective, high-impact execution.

Benefits

• Comprehensive benefits package including paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree