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The Omnichannel Analytics (OCA) Partner plays a critical role in providing valuable strategic and tactical business insight and recommendations to Marketing, Agencies and Omnichannel Strategy & Operations (OSO) teams to support achievement of brand promotional and campaign objectives. This role will be responsible for leveraging data to drive insights, optimize customer experiences, and contribute to the overall success of our omnichannel initiatives. This position will play a key role in various Omnichannel analytics projects which will analyze and measure the promotional effectiveness of omnichannel activities using advanced machine learning models. This position will work collaboratively with partners such as global/regional commercial brand teams/marketing, global/regional Strategic Insights & Analytics teams, Omnichannel Strategy & Operations, Data Governance, and DigitalX teams and will contribute to data/metrics harmonization and insights sharing.
