On Premise Market Manager - Leading Global Beverage Company- Los Angeles, CA

Greenhouse Agency•Los Angeles, CA

3d•$75,000 - $85,000

About The Position

The On-Premise Market Manager plays a vital role in expanding a premium non-alc beverage portfolio in the FSOP (Food Service On Premise) channel within an assigned territory. You will work closely with the On-Premise Market Sales Manager to identify opportunities to grow the brand and bring it to life in influential accounts. You will work closely with local bottler and distributor partners and commercial sales managers to ensure the successful distribution, growth, and brand positioning of the portfolio. In addition, as the face of the brand within the trade and nightlife industry, the On-Premise Market Manager will be responsible for alignment of sales and marketing objectives, ensuring program imperatives (KPIs) are achieved, and building (consumer and trade) affinity for the brand. We are also passionate about supporting the local industry culture and fostering creativity in the trade community and accounts we serve. As the On-Premise Market Manager, we want you to share this same passion! You will have the opportunity to work closely with the trade community, build relationships, and bring a premium non-alc beverage portfolio to life in authentic and engaging ways. This exciting role requires a dynamic and experienced Market Manager who has a solid sales and marketing background and can balance thinking creatively with the key execution priorities of the business.

Requirements

2+ years of beverage or CPG Sales & Marketing experience; adult beverage experience preferred.
Adept at networking, selling, and interacting with diverse groups of people.
Excellent communication, articulation, presentation, and public speaking skills.
Ability to develop and maintain effective working relationships with all extended sales and brand team members.
Strong business acumen, including; Microsoft Office, professional communication, presentation development.
Understanding of efficiencies by leveraging opportunities against multiple resources.
Willingness to work unconventional hours (late nights and weekends).
Must be willing to live in the focus market.
Must have a valid driver's license and be able to travel (drive) through the designated market area.
Communicates effectively both in-person and over the phone, email, and in presentations.
Observes associate, customer/member, or supplier behavior.
Creates documents, reports, event recaps for tracking progress and success.
Ability to lift weight in excess of 40 lbs.
Ability to carry weight in excess of 40 lbs.
Ability to sit/stand for prolonged periods of time.
Ability to pick up and transport POS, event equipment, and product.

Nice To Haves

Bi-Lingual (English/ Spanish) is a plus

Responsibilities

Strategic Planning and Programming: Creates pre-sold consumer demand by increasing brand awareness and brand love in designated market, driving consumers to request and purchase
Understands and works with management on the route to market and inventory levels by being aware of current inventory and out of stock situations by distributors, and by alerting management to possible fluctuations in demand.
Analyzes entire account base by consistently visiting each account and identifying opportunities; completes all necessary surveys and ensures national account compliance where applicable.
Prepares and delivers professional sales presentations to customers by balancing the brand’s priorities and customers’ needs to include selling new products, cold box placements, drink menus, and promotions.
Ensures maximum brand visibility within accounts by using effective and current point of sale materials when appropriate.
Identifies opportunities & propose strategic initiatives & event participation to based on understanding of local market
Drives development and implementation of Guest Marketing programming to enhance the brand’s presence in the On-Premise channel, delivering best-in-class execution.
Attains standards of performance goals (KPIs) by achieving the distribution, program, and activity goals as set by management.
Secures programming in compliance with all state and local laws and aligns with client corporate directives
Budget Management, Communication & Reporting: Ensures that all financial resources are driving the brand(s) growth objectives
Collaborates with Regional Field Marketing teams to ensure consistent reporting and communication cadences (monthly/quarterly business review).
Delivers post-program and market activity reports to internal and external stakeholders promptly.
Ensures proper budget management via expense report submission bi-weekly in Concur.
Inventory and asset management
Trade Engagement: Serves as the primary point of contact for regional and local Trade Advocacy groups and industry trade events.
Serves as the primary point of contact for influential beverage alcohol suppliers and brand ambassadors
Stays current of all industry trends (alc and non-alc), influential account openings and key local-market on-trade personalities.
Conducts engaging brand trainings ensuring the “perfect pour” strategy