On-Premise Activation Specialist

Constellation Brands • McHenry, IL

305d • $67,800 - $99,700

About The Position

On Premise Activation Specialist is responsible for driving sales at On-Premise retailers in an assigned geographic area. The assigned area of responsibility will be aligned with one or more of Constellation's top On-Premise wholesalers in a Constellation priority DMA. The individual will partner with an On-Premise Development/Activation Manager to set priorities and execute the business plan for On-Premise accounts in their area of responsibility.

Requirements

• A Bachelor's degree or equivalent job experience is required (in lieu of degree, minimum of four years sales experience with a malt beverage supplier or wholesaler).
• Minimum two years Retail Sales Experience in the Beverage Alcohol Industry.
• Complete understanding of the on-premise retail environment.
• Working knowledge of the promotional marketing process.
• Proven track record in building good relationships with customers as well as internal associates.
• Computer literate with the ability to skillfully use software applications including Microsoft Word, PowerPoint and Excel.
• Ability to utilize e-mail programs such as Outlook and Business information reporting tools, especially Cognos 7/8.

Nice To Haves

• Malt beverage experience preferred.
• Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.
• Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
• Demonstrated strong oral, written, and interpersonal communication skills.
• Demonstrated ability to achieve performance goals with a minimum of direction.
• Strong math skills with ability to understand wholesaler margin, retailer cost of goods calculation and market discount structures.
• Bilingual.

Responsibilities

• Build and maintain strong relationships with the owners and managers of the On-Premise accounts within area of responsibility.
• Maintain and expand sales of the Constellation portfolio through execution of On-Premise promotional activity in key designated accounts.
• Provide support and follow through for National and key Regional On-Premise account programming at the direction of the On-Premise Development Manager.
• Work with and assist the On-Premise Development/Activation Manager in building an On-Premise annual business plan including sales, distribution and promotional efforts.
• Assist Constellation Market Development Managers to develop the On-Premise component of his/her annual business plan including sales, distribution and promotional efforts for that specific market.
• Identify, prioritize and activate new On-Premise retailers who align closely with Constellation's target demographic.
• Execute draft beer initiatives in area of responsibility using knowledge of market to direct resources and effort.
• Measure the effectiveness of promotional and other volume driving / activation initiatives and suggest new approaches to overcome obstacles and improve the impact of these initiatives on sales results.
• Review, evaluate and suggest pricing programs in order to ensure Constellation's competitiveness in the market place.
• Provide point of sale material and training/education to key accounts.
• Conduct sales meetings for wholesaler on-premise management to increase the prominence of Constellation portfolio.
• Submit sales reports as requested by On-Premise Development/Activation Manager and provide market intelligence to help inform Constellation's approach to On-Premise retailers.
• Support, manage and proactively identify challenges that new product introductions face in area of responsibility.
• Identify and communicate to Market Development Managers supply chain wholesaler issues at key accounts to ensure proper follow up is performed.

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Beverage and Tobacco Product Manufacturing
• Education Level: Bachelor's degree