SUMMARY OF DUTIES: To take maximum advantage of all the On Premise market sales potential.
Requirements
Minimum of 3-5 years of experience in developing marketing strategies is preferred.
Requires excellent oral communication skills, including the ability to negotiate, problem-solve, listen to customer and employee concerns and make presentations.
Requires strong writing skills to prepare communications, complete paperwork and prepare proposals.
Requires organization skills to manage time effectively and execute responsibilities.
Requires ability to perform advanced trade math functions.
Requires basic computer skills.
Requires strong problem-solving skills with the ability to make sound business decisions.
Requires a working knowledge of the routing structure.
A valid class D driver's license is required with satisfactory completion of Motor Vehicle Check according to Vehicle Safety Policy.
Nice To Haves
Knowledge of the beverage industry and products preferred.
Responsibilities
Protects and expands the On Premise Market to its maximum potential.
Studies and implements ways of developing each On Premise account to its maximum sales potential.
Solicits new On Premise accounts.
Follows-up with new and existing accounts to see that everything is in order and the dealers' needs are being fulfilled.
Ensures follow-through on any sales leads received.
Solicits and places On Premise equipment on a profitable basis in old as well as in new accounts, through the On Premise sales force.
Generates ways of getting information on potential basis in old as well as in new accounts.
Advises Tele-Sell Representatives, Route Sales Reps and Merchandisers of sales programs that are available and what follow-through will be expected of them, through their supervisors.
Helps develop programs and procedures for expanding the On Premise segment of the market.
Assures that On Premise equipment is updated and in best possible repair.
Sells the accounts on our products and packages by promoting benefits such as products, profit, service and people.
Sells, and re-sells, all dealers on the profitability of making our beverage portfolio of products available to their employees and/or customers.
Works with the sales supervisors, Tele-Sell Representatives, customer service representatives and route merchandisers to see that every member of the team is doing his part in achieving maximum sales results.
Keeps management informed of changes, tools, equipment and programs needed to be more effective.
Keeps abreast of competitive policies, procedures, and promotions.
Helps conduct training sessions to further develop and train the people assigned to all segments of the On Premise market.
Develops and manages incentive programs to be used during special emphasis periods.
Evaluates equipment placements for non-profitable full service accounts.
Has a working knowledge of the routing structure.
Handles any complaints effectively and efficiently.
Sets up and schedules ways and means of spot checking problem areas.
Keeps required reports up to date and submitted on time.
Enhances the image of the company and its products to all employees, customers and consumers.