Omnicommerce Manager

Smithfield Foods • Smithfield, VA

17d

About The Position

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section. The Omnicommerce Manager will play a pivotal role in shaping and executing omnichannel strategies that align with brand objectives and business goals. Reporting to the Senior Director of Commerce & Integration, this position will spearhead the development and management of annual plans that enhance brand presence and drive performance across key retail accounts within the designated region. Acting as a strategic connector, the Omnicommerce Manager will foster seamless collaboration between internal sales and trade teams and retail partners to ensure fully integrated and effective market execution.

Requirements

• Bachelors’ Degree from an accredited four-year college or university in Business, Marketing, or related field and 5+ years relevant marketing experience; or equivalent combination of education and experience, required.
• 2+ years of demonstrated experience in team management/development or project leadership is required.
• Strategic and critical thinking, problem-solving, data-driven mindset, and innovation.
• Retail Media Networks, digital marketing/eCommerce (retailer media platforms, mobile, social), digital shelf, retailer search, and coupon management technologies.
• Deep understanding of regional retail accounts across West (e.g., Stater Brothers, Save Mart), Central (e.g., Kroger, HyVee), and Southeast (e.g., Publix).
• Skilled in leveraging shopper data and insights to drive business decisions and program proposals.
• Proficient in IRI, Nielsen, Numerator, and other syndicated data platforms.

Nice To Haves

• Self-motivated, adaptable, resourceful, and thrives under pressure.
• Outstanding project management, communication, and relationship-building capabilities.
• Willingness to travel up to 20%.

Responsibilities

• Collaborative Strategy Development – Work collaboratively with internal sales & trade teams, brand & business management teams, retail partners, and agency counterparts to develop fully integrated shopper/ecommerce marketing plans against business objectives.
• Data-Driven Decision Making – Employ a data-forward mindset to ensure all plans and tactics will deliver on expected measurement, meet program objectives, and achieve KPIs.
• Agency Partnership Management – Manage a close relationship with agency executional arm to ensure error-free work.
• Budget & Financial Oversight – Responsible for annual budget tracking, contract management, and invoice processing.
• Leadership : Drives a positive employee experience through leadership by way of employee development and coaching.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager