Omnichannel Retail Marketing Specialist

General Mills, Inc.-posted about 1 month ago
$81,000 - $135,200/Yr
Full-time • Mid Level
Minneapolis, MN
5,001-10,000 employees
Food Manufacturing
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Customer Marketing (CM) is a function within Brand Experience (BX), where team members play a direct role in driving incremental volume at our Priority Retailers through design and execution of customer-centric marketing and event programs in partnership with our Brands, Sales Teams, and Retailers. The Target/Nat Chan Customer Marketing team is seeking a Brand Experience Sr. Planner to lead General Mills' North America Retail (NAR) customer marketing strategy & planning for Target & Sprouts. In our region, we thrive to build and develop a strong team that can lead profitable growth. In this role, you will be a strategic partner to Sales and will build strong relationships with our customers (Target & Sprouts) and its media and insights function (Roundel & Sprouts Media).

  • Lead strategy and execution of General Mills retailer shopper marketing programs, inclusive of NAR Portfolio Events, and tactics with internal and external groups
  • Develop omnichannel shopper marketing plans and presentations
  • Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns
  • Lead and participate in key customer meetings
  • Foster strong working relationships with sales and marketing team members at both General Mills and our customers
  • Manage account level shopper marketing budget
  • Conduct data/event analyses
  • Serve as marketing expert and partner to sales team through thought leadership, insights, and best practice sharing
  • Attend and present at external customer meetings, selling-in customer marketing programs, events and GMI capabilities
  • Bachelor's Degree, preferably in Communications, Marketing, or Business
  • 2+ years' experience in a marketing role (could be brand, agency, or shopper)
  • History of collaboration with cross-functional teams, agency partners
  • Project and budget management experience
  • Strategic and executional excellence
  • Strong communication skills (written and verbal)
  • Ability to work independently
  • Experience building learning agendas and leading test plans
  • Past ecommerce marketing experience with Search and Media
  • Strong ability to lead through ambiguity
  • Strong presentation skills
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