Omnichannel Performance & Analytics Specialist

BIC • Shelton, CT

26d

About The Position

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways. Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission. The Omnichannel Performance & Analytics Specialist strengthens the effectiveness of omnichannel media investments by ensuring performance across brand media, paid social, and retail media is consistently measured, understood, and optimized. This role supports the organization by consolidating media agency reporting with internal omnichannel and sales data to create a clear, full-funnel view of media performance across categories. Acting as a key analytical partner to omnichannel media leadership, this position translates performance data into actionable insights that inform in-flight optimization and future media planning, helping improve decision-making and maximize return on media investments.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Economics, Statistics, or a related field (or equivalent experience).
• 3–5 years of experience in performance marketing, paid media analytics, or media planning/optimization roles.
• Experience with cross-channel media measurement including paid social, display, OLV/CTV, SEM, retail media, and brand marketing channels.
• Strong analytical skills with the ability to interpret performance data, identify trends, and translate insights into actionable recommendations.
• Proficiency in Excel and familiarity with BI tools such as Power BI, Tableau, or Looker.
• Working knowledge of media KPIs and measurement methodologies (e.g., ROAS, CPA, attribution, MMM).
• Experience partnering with media agencies and collaborating with cross-functional marketing stakeholders.
• Strong communication and project management skills, with the ability to manage multiple initiatives and clearly communicate complex data to diverse audiences.

Responsibilities

• Performance Measurement & Analysis Integrate performance data across brand media, paid social, retail media, and downstream sales outcomes to identify drivers and barriers to performance across categories and across the full funnel.
• Analyze media effectiveness and performance trends to support data-driven decision making.
• Agency Partnership & Reporting Partner with media agencies to develop comprehensive campaign performance reporting.
• Enhance agency outputs with internal omnichannel and sales data to create a holistic view of campaign effectiveness.
• Measurement Frameworks & KPIs Support the execution, maintenance, and evolution of media measurement frameworks and KPIs, including marketing mix modeling (MMM) and test-and-learn initiatives.
• Ensure reporting accuracy, consistency, and clarity across channels.
• Optimization Insights & Recommendations Deliver data-driven recommendations to improve media performance, including insights on channel mix, pacing, optimization opportunities, and budget deployment.
• Cross-Functional Alignment & Communication Ensure consistent tracking, KPI alignment, and insight communication across internal teams and agency partners.
• Translate complex data into clear, actionable performance narratives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level