Omnichannel & Digital Marketing Lead - Next Best Action (NBA)

UCB • Raleigh, NC

5d • $148,000 - $195,000 • Hybrid

About The Position

We are looking for an Omnichannel & Digital Marketing Lead - Next Best Action (NBA) to join our Omnichannel & Stakeholder Engagement team based out of either Atlanta, GA or Raleigh, NC (hybrid)
About the role
The Omnichannel Lead is responsible for developing, executing, and evolving Next Best Action (NBA) capabilities to enable seamless omnichannel orchestration across field and digital channels within UCB’s US Enterprise.
Who you’ll work with
This role requires strong strategic leadership and close collaboration with cross-functional teams to design, implement, and scale NBA solutions that drive integration into field activation. The Lead ensures alignment with brand and omnichannel objectives, leveraging data-driven insights to optimize HCP engagement and product adoption. Additional responsibilities include managing vendor relationships, overseeing technical integration (e.g., Veeva), tracking adoption and performance metrics, and fostering a culture of data-driven decision-making and continuous improvement.

Requirements

• Bachelors Degree
• 10+ years in the pharmaceutical or related industry sales, marketing, field force operations, or omnichannel strategy, with a preference for roles involving NBA or similar data-driven engagement models.

Nice To Haves

• Strong understanding of omnichannel marketing strategies, field and digital channel orchestration, and NBA concepts.
• Knowledge of the pharmaceutical industry, HCP behavior, and regulatory compliance
• Experience with CRM systems and technical integration and proficiency in data analysis and interpretation (KPIs, engagement rates, sales impact, campaign ROI, etc.).
• Proven experience managing vendor relationships and external partners.
• Excellent project management, communication, and collaboration skills, with the ability to lead and operate independently in a cross-functional environment.
• Ability to translate strategic plans into operational tactics and align solutions with business objectives.

Responsibilities

• Oversee the execution and scaling of NBA initiatives to enable seamless omnichannel orchestration across field and digital channels across all PVUs, driving customer-centric engagement and measurable business outcomes.
• Develop and spearhead multi-year strategic plans and omnichannel portfolio strategies for field force deployment and activation, ensuring alignment with organizational goals and brand vision.
• Own the roadmap, execution, and measurement of field activation programs, including the integration of NBA solutions with technical platforms (e.g., Veeva, MDM/CDP), and ensure delivery of scalable, data-driven impact.
• Leverage data-driven insights (e.g., engagement, utilization, execution rates) to optimize field performance, content, channels, and tactics, providing actionable recommendations to executive leadership and cross-functional stakeholders.
• Evaluate program ROI, sales performance, and execution metrics, delivering clear, impactful updates to stakeholders and supporting future innovation.
• Build strategic partnerships with omnichannel, NPP, brand and field technology leaders to align field engagement strategies with brand vision and ensure seamless technical integration.
• Manage vendor engagement to ensure NBA and omnichannel solutions meet business needs and support ongoing enhancements.
• Act as a change agent to foster a data-driven culture, promoting omnichannel adoption and continuous improvement across teams.
• Guide the organization toward integrated, data-driven engagement models by anticipating industry trends, advocating for innovative technologies, and realigning strategies based on performance data and market insights.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees