Omnichannel Campaign Development Lead - Vaccines Business Unit

Merck & Co. • North Wales, PA

290d • Onsite

About The Position

Our Digital team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies. What happens when you take the lean, agile approach to digital marketing and apply it to pharma? Greater positive impact. On more lives. In less time. It's happening right here, right now: Your chance to craft a career that matters. To be a catalyst for change. And inspire hope in patients who need it most. Why Join Our Digital Marketing Team? Agility. Speed. Relevance. And Results. Many larger pharmaceutical organizations use a traditional marketing approach featuring campaigns that can take several months to execute. Fortunately, our company is not like most. Our digital marketing team has adopted an agile, omni-channel approach that features small groups encompassing all disciplines to drive each project with greater precision and purpose. Our goal- to reach consumers, payors and physicians at the right time, right place, in the right channel with relevant, personalized content to meet their needs and create a premier customer experience. The results? We create relevant, personalized content that gains response. And there's an important part for you to play: Campaign Development Lead Put marketing strategy into action as you lead the development of our customer experience and campaign planning. Leveraging your strong understanding of our customer insights, you'll shape and orchestrate fully integrated digital campaigns and confidently lead our agency and internal teams through the creative process for campaigns, resources and relevant content. This is your chance to use your digital knowledge to employ new technologies and new channels developing customer-experience best practices and targeting, to achieve an optimal customer experience. Employing AGILE practices and a test and learn approach through each phase of the project, you'll wear many different hats as you collaborate with copy, design, UX, architecture, internal legal, medical and regulatory teams in the co-design, co-creation, and execution of campaign plans every step of the way. From creative development to approval and delivery to market, you'll have a hand in the process. And a lot to say about the final product.

Requirements

• Bachelor's degree (BS/BA).
• 5+ years of combined digital marketing/marketing support or sales experience.
• Ability to work at the North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week.
• Ability to work effectively in an ambiguous space, shifting from tactical to strategic.
• Capacity to collaborate and drive change during creative development.
• Strong digital acumen and understanding of effective digital content.
• Knowledge/experience in healthcare marketing and/or promotion.
• Demonstrated ability to implement successful marketing strategies.
• Excellent business and communication/influencing skills.
• Experience in a cross-functional team leadership role.
• Well organized, highly motivated, process-driven, results-oriented personality.
• Ability to re-balance priorities in a multi-tasking environment.
• Understanding of maximizing digital channels and techniques.
• Ability to thrive in a data-driven, fast-paced setting.

Nice To Haves

• Digital marketing experience in the pharmaceutical industry.

Responsibilities

• Lead the development of customer experience and campaign planning.
• Shape and orchestrate fully integrated digital campaigns.
• Lead agency and internal teams through the creative process.
• Employ new technologies and channels for customer-experience best practices.
• Collaborate with cross-functional teams in the co-design and execution of campaign plans.
• Utilize AGILE practices and a test and learn approach throughout project phases.

What This Job Offers

• Job Type: Full-time
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree