The Copywriter is accountable for product storytelling leadership and hands-on development of strategic omni-channel communications, copy and content that helps consumers choose and use USB products. In this role, you will collaborate with a cross-functional team to craft a variety of creative assets for New Product launch toolkits and Marketing campaigns to drive sales of United Sports Brands (USB) products and build the brands. Projects cover a range of consumer touchpoints and may include but are not limited to launch ideas/thematics, product and feature naming, website landing pages, PDP pages, A+ content, banner ads, CRM emails, in-store POP, pre- and post-purchase videos, social media, retailer sell-in support, content books, FAQ and more.