OluKai Content Architect

OluKai-Kaenon-melin-RoarkIrvine, CA
12dHybrid

About The Position

The Content Architect sits at the intersection of strategy, storytelling, operations, and performance. This role owns OluKai’s content engine—defining how the brand shows up editorially across every channel, from social and E-commerce to owned retail, wholesale, and events. This is not just a content management role. The Content Architect brings editorial vision, builds scalable systems and standards, and drives content performance with a data-informed mindset. You will collaborate across the entire Marketing organization—working closely with the CMO, SVP Creative, Director of Marketing, creative leadership, social, E-commerce, and retail teams—to translate brand strategy into stories that move people and drive the business.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
  • 5+ years of progressive experience in content strategy, editorial management, or brand content roles—preferably within a premium lifestyle, apparel, or footwear brand.
  • Proven track record of building and executing multi-channel editorial strategies that drive both brand equity and measurable business results.
  • Exceptional writing and editing skills with a sharp editorial eye and strong command of brand voice.
  • Experience managing freelance contributors, creative teams, and content production workflows.
  • Strong understanding of content architecture principles—including taxonomy, metadata, DAM systems, and content governance.
  • Solid grasp of digital performance metrics and E-commerce content optimization.
  • Proficiency in project management and editorial planning tools (e.g. Asana, Airtable, Notion, or equivalent).
  • Familiarity with AI-assisted content tools and the evolving landscape of content operations.
  • Highly organized, collaborative, and calm under the pressure of simultaneous deadlines and competing priorities.
  • Passion for OluKai’s mission, the ocean lifestyle, and the values of Aloha.

Responsibilities

  • Editorial Strategy & Brand Vision
  • Content Planning & Editorial Calendar
  • Content Creation & Production Oversight
  • Content Architecture & Systems
  • Cross-Functional Collaboration
  • Performance & Optimization

Benefits

  • Complimentary chef prepared breakfast and lunch provided Monday - Thursday
  • Generous product gift program and all brand discounts
  • Growth opportunities within the Archipelago family of brands: OluKai, Kaenon, Melin, Roark
  • Company bonus program
  • 5 year and 10 year Milestone Anniversary travel gifts
  • Medical, Dental, Vision insurance in accordance with plan guidelines
  • Company paid life insurance in accordance with plan guidelines
  • 401k with employer match in accordance with plan guidelines
  • 15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
  • Paid beach and giveback days, bi-annual team building events and other in-person celebrations
  • Work with talented and great people who share a love of the ocean lifestyle
  • OluKai is a Certified B Corporation with paid company service days
  • Dog friendly office
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