Oliver Wyman - Senior Marketing Director, Strategic Activation, Americas

Marsh McLennan • Boston, MA

135d • Hybrid

About The Position

As a senior leader of Strategic Marketing Activation - Americas, you'll serve as the trusted deputy to the Head of Americas Marketing. In this senior role, you'll lead the design and delivery of integrated marketing programs that elevate Oliver Wyman's most important commercial priorities—bringing our insights, expertise, and solutions to life in ways that resonate with the C‑suite and unlock measurable business impact. You'll help shape how Oliver Wyman shows up in the market—connecting the dots between brand, content, media, events, and client engagement. This is a role for a sophisticated marketer who thrives in a dynamic environment and is comfortable operating at both strategic and tactical levels. You'll lead agile programs that evolve with shifting client needs and market conditions—translating bold ideas into well‑orchestrated campaigns with real‑world results by directly leading a high‑performing team (e.g., campaign managers, ABM managers, content strategists, digital specialists, and marketing operations/analytics partners). This is also an outcome‑driven role: success will be measured not only by creativity and collaboration, but by tangible outcomes such as brand visibility, priority‑account engagement (ABM), qualified demand and pipeline contribution, media share of voice, executive visibility, and commercial growth.

Requirements

• 15+ years of experience in integrated B2B marketing or communications roles, ideally within consulting, professional services, or a similarly matrixed, global firm.
• Strong understanding of how to bring complex ideas to market—translating strategy into storytelling.
• Proven success building and scaling multi‑channel campaigns tied to business growth.
• Fluency in both industry‑specific and cross‑industry go‑to‑market strategy.
• Comfort with AI and emerging tools that power efficiency.
• Strong collaboration and leadership skills—with a track record of influence across teams and senior stakeholders.
• Demonstrated experience leading and developing direct reports and cross‑functional squads.
• Passion for brand, creativity, commercial outcomes, and the client voice.

Responsibilities

• Build and activate cross‑functional campaigns tied to Oliver Wyman's most pressing client issues and growth priorities.
• Integrate owned content, earned and paid media, events, sponsorships, and digital experiences into coherent, high‑impact programs with clear accountability across directly managed team members and cross‑functional squads.
• Drive to results with clear KPIs.
• Use AI tools and automation to increase marketing velocity, scale personalization, and surface deeper insights.
• Ensure seamless collaboration across internal teams—uniting regional marketing efforts with national priorities and firmwide brand initiatives.
• Partner with communications and thought leadership teams to amplify Oliver Wyman's most influential voices.
• Establish standardized dashboards and reporting frameworks to track campaign and channel performance.
• Design and scale ABM programs for priority accounts, aligning with account teams to deepen executive engagement and accelerate opportunity creation.
• Build a performance engine across paid/owned/earned channels with clear funnel definitions.
• Build, lead, and develop a direct team of marketers with clear goals, coaching, and performance management.

Benefits

• Hybrid work environment with flexibility of working remotely and in the office.
• Professional development opportunities.
• Diverse and inclusive work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Insurance Carriers and Related Activities