Off-Road Experiences Activation Specialist
About The Position
We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. In this position... Ford Racing is seeking an enthusiastic and talented professional to join our Experiences team supporting Off-Road Events initiatives. In this role you will support the Off-Road Experiences Strategy Manager in overseeing all aspects of Ford Racing relevant experiences, ensuring they align with Ford’s brand values and strategic goals. You will assist in managing program operations, coordinating with various stakeholders, and continuously enhancing the customer experience.
Requirements
- Bachelor’s Degree in Business, Marketing, or a related field.
- 3+ years of relevant experience in event management, customer experience, or a related field.
Nice To Haves
- Experience in event management.
- Strong problem-solving and analytical skills.
Responsibilities
- Assist in the planning, execution, and continuous improvement of Off-Road experiential activations including Raptor Rally and Ford Off-Road Adventures
- Support the development and implementation of strategies to grow and enhance new and existing programming, attracting new customers and strengthening the brand.
- Collaborate with cross-functional teams (Marketing, Comms, Brand) to ensure program success and consistency in approach, implementation, and customer experience.
- Ensure a consistent customer and brand experience across all off-roading events.
- Assist in managing vendor relationships and overseeing the selection of high-quality partners to support the program.
- Utilize customer feedback and desirability research to inform and refine experience offerings.
- Prepare and present program initiatives and updates to key company stakeholders.
- Ensure compliance with all safety and regulatory requirements.
- Assist in the collection, organization, and tracking of program metrics and customer data to support reporting and analysis efforts
Benefits
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
