Off Premise Specialist

Constellation Brands • Fort Myers, FL

22h

About The Position

This position supports the off-premise sales component of the distributor's market plan for their geographic area of responsibility. The assigned area of responsibility will be aligned with one or more of Constellation Brands Beer Division’s (CBBD) top off-premise accounts in a priority DMA. This position is responsible for driving off-premise sales through effective business planning, retail execution, customer relationship management, and budget management. This individual will function as a high-level advisor to select Key Account Managers, National Sales Managers, and Market Development Managers on all items related to off-premise sales.

Requirements

• Bachelor’s degree or equivalent job experience required, ideally with emphasis on Sales and Marketing.
• No Retail Sales experience required, but two years’ professional experience and/or familiarity with consumer-packaged goods (CPG) or beverage industries preferred.
• Working knowledge of the promotional marketing process.
• Proven history in building good relationships with customers as well as internal associates.
• Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.
• Computer literate with the ability to use software applications including Microsoft Word, Excel, and PowerPoint.
• Available to travel a minimum of 20% of his/her working time, including up to 5 hrs. driving time.
• Must be at least 21 years or age.

Nice To Haves

• Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.
• Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
• Demonstrated strong oral, written, and interpersonal communication skills.
• Demonstrated ability to achieve performance goals with a minimum of direction.
• Strong math skills with ability to understand wholesaler margin, retailer cost of goods calculation and market discount structures.
• Bilingual

Responsibilities

• Account management
• Sell new and expanded distribution to off-premise accounts.
• Build and maintain strong relationships with the owners & managers of the top Off-Premise accounts within area of responsibility.
• Support training and development initiatives for wholesaler off-premise team and with key off-premise accounts.
• Prioritize existing accounts and deploy Off-Premise resources (materials, budgets) to achieve set CBBD market goals.
• Identify market specific business development opportunities.
• Execution inspection
• Visit and review accounts for compliance with CBBD's retail execution standards.
• Identify and communicate execution issues to Market Development Managers and/or Key and National Sales Managers; ensure follow-up is made and issue is resolved.
• Sales Planning
• Serve as a high-level advisor to the area Key Account Manager and/or Market Development Manager in all Off-Premise sales related planning.
• Assist Market Development Managers to develop the Off-Premise component of his/her annual business plan including sales, distribution, and promotional efforts for that specific market.
• Determine programming and promotional plans/spends needed to drive sales and to achieve Plan.
• Evaluate results vs. plan on a regular basis, identify sales deficiency areas, and develop corrective programming to improve performance.
• Conduct surveys in conjunction with key CBBD promotional windows.
• Pricing
• Review, evaluate, and suggest pricing programs to ensure CBBD's competitiveness in the marketplace.
• Marketing & Promotions
• Organize and coordinate promotional activity in area of responsibility.
• Utilize available marketing resources to maximize sales and achieve plan.
• New Products/Packaging
• Develop and execute new product/packaging rollout plans for his/her area of Off-Premise responsibility.
• Work with sales team to build plans that identify target package/brand opportunities, target account list, and resource allocation needed to achieve set goals.
• Proactively identify challenges that new product introductions face in area of responsibility.
• Performs additional duties and responsibilities as required.

Benefits

• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level