Off Premise Activation Agent

Enthuse-Marketing•Miami, FL

23h•$65,000 - $80,000•Onsite

About The Position

This is a field-based role based in Miami, FL, that is responsible for the success of a portfolio of ready-to-drink bev-alc brands within a defined territory. The role will be connected to a local sales network and will work to build and leverage customer relationships while driving brand and educational opportunities. The role will be directed by key performance indicators put in place against Off Premise goals and measured against those same outcomes. The Activation Agent, Off Premise, will be responsible for the performance of the Client’s brands in a targeted set of Off Premise accounts. These accounts will be chosen for their strategic consumer and customer importance and will be organized into a journey plan. The role will analyze the total territory and each account to determine the priority promotional, educational, experiential, and merchandising opportunities. You will engage customers to plan, design, and execute activities that will support sales growth within the channel. These activities will include but are not limited to: Drive brand presence, performance and advocacy in select C-Stores, Grocery, Liquor Outlets using strategic engagement activities and business-focused solutions Spotting activation opportunities and proposing Client brands as the solution to customers – activating against those opportunities quickly & eﬃciently Install and maintain appropriate point-of-sale / printed materials within accounts that are clean and current Maintain store shelf standards and inventory, including rotation of products, checking date codes, processing restocks, and reorders as necessary according to the planogram standards Impart key brand attributes to customers and consumers Partner with Client’s sales team to identify commercial opportunities to support business growth Maintain open communication with Client & Agency stakeholders and support resources Complete accurate and timely management of agency initiatives including: Budget and expense management All reporting responsibilities Tracking and management of performance data using agency appointed platforms Participation in all internal training initiatives Point of Sale, asset and warehouse management Maintain all legal and marketing code guidelines You will be evaluated on your ability to positively impact Client portfolio brand performance in the stores that make up your journey plan. This evaluation will be focused on: Securing shelf, floor, and counter display placements (exceeding goals) Merchandising in Off Premise accounts within territory Consumer education/hand selling Year over Year volume or share growth in partnership with Client’s sales team High rate of positive feedback across territory (going over and above with our client partnership in the field) The physical demands of this role require the following: Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale Frequent lifting and moving cases of product and other objects of 50 pounds or more The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

Requirements

A minimum of 2-3 years’ experience in the beverage alcohol industry/hospitality preferred
Confident and charismatic with excellent personal presentation and communication skills.
Ability to tailor communications for a variety of Off Premise environments
A self-starter that can agree a course of action or plan and see it through to a successful outcome with minimal supervision or oversight
Must live and travel within assigned territory with access to reliable transportation
Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
Computer and tablet literacy with the ability to use software applications including Microsoft Word, Excel and PowerPoint, and e-mail programs such as Outlook
Ability to use Business Information Tools including PowerBI, VIP and specialized customer tools
Proven track record in building good relationships with customers as well as internal associates
Demonstrated ability to take the initiative to gather and use customer feedback to identify customer and market needs and challenges
Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders)
Able to lift up to 50 lbs
Demonstrated strong oral, written, presentation, and interpersonal communication skills
Desire for mentorship and willingness to mentor others, contribute to team culture
Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Responsibilities

Drive brand presence, performance and advocacy in select C-Stores, Grocery, Liquor Outlets using strategic engagement activities and business-focused solutions
Spotting activation opportunities and proposing Client brands as the solution to customers – activating against those opportunities quickly & eﬃciently
Install and maintain appropriate point-of-sale / printed materials within accounts that are clean and current
Maintain store shelf standards and inventory, including rotation of products, checking date codes, processing restocks, and reorders as necessary according to the planogram standards
Impart key brand attributes to customers and consumers
Partner with Client’s sales team to identify commercial opportunities to support business growth
Maintain open communication with Client & Agency stakeholders and support resources
Budget and expense management
All reporting responsibilities
Tracking and management of performance data using agency appointed platforms
Participation in all internal training initiatives
Point of Sale, asset and warehouse management
Maintain all legal and marketing code guidelines