Off-Page SEO Specialist

Inspira Education

93d • $42,960

About The Position

Inspira Education Group is one of the fastest-growing edtech startups in the US, with a mission to democratize access to high-quality coaching for students worldwide. We are seeking a creative and detail-oriented Off-Page SEO Specialist to strengthen the online authority of our brands by identifying high-quality backlink opportunities, executing outreach campaigns, and building relationships with publishers and bloggers. This role is crucial in supporting our mission to provide equal educational opportunities and is open to remote candidates in CST or EST.

Requirements

• 2+ proven experience in link building and outreach (agency or in-house).
• Strong understanding of SEO principles, especially off-page SEO and backlink acquisition.
• Proficiency with SEO and outreach tools.
• Excellent written communication skills; ability to craft compelling, personalized outreach messages.
• Strong organizational, research, and relationship-building skills.
• Ability to work independently, manage multiple campaigns, and meet deadlines.
• Self-motivated, adaptable, and results-driven with a focus on continuous improvement.

Nice To Haves

• Experience with local link building or digital PR.

Responsibilities

• Research and analyze competitor backlink profiles to identify high-value opportunities.
• Prospect and vet websites, blogs, directories, and industry publications for relevant backlink opportunities.
• Plan, draft, and execute cold email outreach campaigns to secure backlinks from relevant, high-authority domains.
• Conduct outreach campaigns via other platforms like LinkedIn to secure placements.
• Build and maintain relationships with webmasters, bloggers, journalists, and influencers.
• Monitor, audit, and report on backlink profiles using SEO tools.
• Ensure all acquired backlinks meet SEO best practices and comply with Google guidelines.
• Track and report campaign performance, including outreach metrics, links secured, and overall SEO impact.
• Collaborate with SEO and content teams to align link-building with broader marketing and growth strategies.

Benefits

• 100% coverage of health, vision, and dental benefits.
• Flexible Paid-time Off.
• Learning and Development Budget.
• Retirement Savings Plans - 401k with matching.
• Diversity and inclusion programs that promote employee resource groups.

What This Job Offers

• Career Level: Entry Level
• Number of Employees: 11-50 employees