Nuuly Marketing Analyst

Urban Outfitters • Philadelphia, PA

1d

About The Position

Nuuly is looking for a n experienced and analytically independent Analyst to join our Growth Analytics practice. Nuuly's growth team is excellent at media buying and campaign execution — this role is about deepening the analytical partnership with someone who can operate with autonomy, bring a point of view, and help the team ask smarter questions. You will own funnel and campaign performance analysis, lead monthly performance deep-dives, and help build out measurement for brand investments — including emerging approaches like Marketing Mix Modeling. If you are excited about connecting media spend to business outcomes, designing tests, and helping a fast-moving team make better decisions with data, this role is for you.

Requirements

• Bachelor's degree in analytics, marketing, business, or a related field
• 2–4 years of hands-on experience in analytics, marketing analytics, or a quantitative role
• Strong SQL skills — able to write, read, and QA complex queries independently
• Proficiency in Excel or Google Sheets
• Demonstrated experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok, Pinterest) — comfortable working directly in platform data and understanding media metrics
• Experience with data visualization tools such as Looker
• Solid grounding in statistical concepts, including significance testing, A/B and/or incrementality testing, and familiarity with regression and attribution approaches
• Strong communication skills; able to present findings and recommendations to marketing stakeholders and senior leadership clearly and confidently

Nice To Haves

• Exposure to Marketing Mix Modeling (MMM) concepts or outputs is a plus
• Experience in e-commerce, subscription services, or DTC growth marketing is a plus
• Practical experience using AI/LLM tools (ChatGPT, Claude, etc.) for analytical work tasks is a plus

Responsibilities

• Own funnel and paid campaign performance analysis across digital and brand channels (Meta, Google, TikTok, Pinterest, etc.), delivering proactive insights — not just reports
• Lead monthly performance reviews — investigating key metric movements MoM, surfacing root causes, and presenting findings to the Growth team and stakeholders
• Partner with the Growth Team on Marketing Mix Modeling (MMM) efforts — contributing to model inputs, validating outputs, and translating results into spend recommendations
• Build, own, and iterate on Growth performance dashboards and reports in Looker
• Design and support A/B and incrementality tests to evaluate channel efficiency and campaign impact
• Conduct ad hoc analyses on budget efficiency, channel mix, and subscriber acquisition strategy with a high degree of independence
• Document analytical work thoroughly; QA your own queries and analyses before delivery

Benefits

• URBN offers comprehensive Perks & Benefits to employees.
• Availability and eligibility to specific benefits may be subject to your location and employment status.
• Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!
• For additional information visit www.urbn.com/work-with-us/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees