NPI Senior Quality & Reliability Engineers are responsible for ensuring that new products meet defined quality and reliability standards throughout the product development lifecycle. They apply advanced engineering principles and quality methodologies to proactively identify risks, drive root cause analysis, and implement robust solutions. These professionals collaborate cross-functionally with design, manufacturing, and supply chain teams to influence product architecture and process design, ensuring long-term performance and customer satisfaction. They lead quality planning activities for New Product Introduction (NPI), including reliability testing strategies, failure mode analysis, and validation protocols. Their work directly impacts product readiness, compliance, and continuous improvement initiatives, contributing to the successful launch and sustained performance of new products in the market.