North America PR Manager

SUSE

1d•Remote

About The Position

Always open. Our code, our culture, our opportunities. Leading open innovation without limits. We are SUSE. SUSE is a global leader in innovative, reliable, and secure enterprise open source solutions, including SUSE® Linux Suite, SUSE® Rancher Suite, SUSE® Edge Suite, and SUSE® AI Suite. More than 60% of the Fortune 500 rely on SUSE to power their mission-critical workloads, enabling them to innovate everywhere – from the data center to the cloud, to the edge and beyond. SUSE puts the “open” back in open source, collaborating with partners and communities to give customers the agility to tackle innovation challenges today and the freedom to evolve their strategy and solutions tomorrow. For more information, visit www.suse.com. The Role: The North American PR Manager is responsible for crafting and protecting the company’s narrative across the U.S., Canada and Mexico. Reporting to the Director of Global Public Relations, this person manages and hones SUSE’s North America story — amplifying this through relationships with traditional journalists, independent tech creators and influencers across paid, earned and owned channels. A critical part of this role is understanding how to tell this story, such as commissioning original research, and strengthening SUSE’s partner ecosystem in North America and driving quality stories with and through partners. In 2026, a massive part of this role is AI-Augmented Reputation Management, using data to predict and mitigate sentiment shifts.

Requirements

Experience: 5+ years of proven experience in a similar B2B and/or software PR role, with a track record of creating impactful thought leadership strategies and driving brand awareness. Further experience managing projects end-to-end as well as external partners and a brand’s partner ecosystem to develop and drive joint stories and news required.
Skills: Strong relationships with media and influencers. The ability to create compelling communications materials and manage complex stakeholder relationships. Integrating AI into daily workflow.
Location: The role requires you to be based in the United States. Remote work but travel to events and priority meetings is required.
Writing: Flawless writing and editing skills. Background in journalism preferred or samples of work to be provided on request.
Personal Attributes: Cultural agility and nuance; understanding what works best in a North America market
Relentless newsworthiness instincts; ability to insert SUSE into relevant news conversations swiftly
Multitasker; Ability to manage multiple announcements at once
Data-fluent storytelling; ability to understand GEO and adapt strategies accordingly
Measures: Consistent and positive key-message pull through
Increase AI Visibility score

Nice To Haves

Background in journalism preferred or samples of work to be provided on request.

Responsibilities

Strategic Narrative & Execution
Integrated Campaign Leadership: Develop and execute high-impact PR strategies that align with North American business goals and ensure coverage pulls through SUSE’s key messages and increases its AI visibility score.
Category Creation: Use PR as a vehicle for category differentiation, establishing the company as a thought leader in emerging tech spaces through original research, byline articles, and podcast placements.
Event & Program Management: Create and manage media programs at events like SUSECON, KubeCon North America and AWS re:Invent. Monitor and report results to adjust PR strategies accordingly and maintain effective feedback loops with stakeholders.
Media & Relationship Management
Media Relations: Cultivate and maintain a Tier-1 network of traditional journalists, high-authority bloggers, and B2B influencers to secure high-value placements and "backlink-rich" earned media. You will work hand in hand with EMEA and APAC PR teams to ensure a consistent global approach to media and messaging.
Broader Influencer Support: Partner with AR and content teams to influence the influencers, ensuring SUSE’s portfolio is accurately represented in major firm reports and breaking into new media as well.
Partner Communications
Partner Communications: Own relationships with strategic SUSE partners’ communications teams to ensure SUSE is regularly showing up in their announcements and partners are excited about being in SUSE’s announcements and events. Proactively identify and cultivate "hero stories" within the SUSE partner ecosystem to turn technical implementations into mainstream-ready business success stories.
Crisis & Brand Resilience
Predictive Reputation Management: Partner with SEO/GEO, social media teams and PR agencies to detect emerging newsjacking opportunities and brand threats in real-time.
Executive Coaching: Act as a trusted advisor to senior North America leaders, prepping spokespeople for interviews, keynotes and press conferences with data-backed messaging.
Content & Digital Integration
Omnichannel Storytelling: Ensure announcements are amplified across multiple channels including owned and earned with a consistent voice.
Paid Content: Manage priority paid content opportunities including advertorials and podcasts through work with influencers.
SEO/GEO-PR Synergy: Collaborate with Digital Marketing to optimize earned media for search, leveraging high-authority media mentions to boost the company’s domain authority and search rankings.
Executive Voice & Narrative Authority: Ability to collaborate with executives and SMES and ghostwrite high-level thought leadership for rapid-turnaround opportunities, ensuring the message stays focused on customer outcomes, ROI and risk mitigation rather than just technical specs.
Operational Leadership
Agency Orchestration: Manage the North American PR agency of record, setting clear ROI-based KPIs and ensuring they deliver results that pull through SUSE’s key messages and increase its AI visibility score within LLMs.
Data Fluency & Reporting: Translate complex PR metrics into board level value, demonstrating how communications activity acts as a leading indicator of brand health and revenue growth.
Accountabilities:
Manage North America PR agency
Manage announcement pipeline smoothly
Manage North America-based partner and customer communications
Partner closely with cross-marketing and cross-functional colleagues to ensure integrated plans and business alignment