North America Digital Customer Nurture Manager

Philips

2d • Onsite

About The Position

At Philips, our mission is to improve people’s health and well-being through meaningful innovation. We are looking for a North America Digital Customer Nurture Manager to join our team and help us deliver exceptional digital experiences that strengthen customer relationships and drive long-term value across the healthcare continuum. In this role, you will design and execute data-driven, personalized digital engagement strategies that support the customer lifecycle - from onboarding to renewal - while aligning with regional business objectives and Philips’ global digital marketing frameworks. You will also support Account-Based Marketing (ABM) initiatives by partnering with the ABM lead and leveraging platforms like Demandbase to enhance account-level engagement. Your role: Develop and implement digital nurture strategies that reflect Philips’ commitment to improving lives and delivering superior customer experiences. Design and manage automated workflows and personalized content journeys across digital channels. Support execution of omni‑channel ABM programs including planning and coordinating paid media, email nurture, sales enablement, and content development across Philips businesses, and support operationalizing intent and engagement signals via Demandbase to trigger plays, guide Sales, and expand capabilities within the tool. Leverage data and analytics to segment audiences, track engagement, and optimize campaigns for measurable impact, and collaborate cross‑functionally with marketing, sales, and product teams to ensure cohesive messaging and timely execution. Adopt best practices in marketing automation, email marketing, and personalization, partnering with global digital teams to drive innovation, and ensure compliance with data privacy regulations and Philips standards. Maintain alignment across all digital engagement initiatives to uphold consistency, accuracy, and adherence to Philips’ customer‑centric approach and global digital frameworks.

Requirements

• You’ve acquired 5+ years of experience in digital marketing, customer lifecycle management, or CRM strategy and have proven ability (or clear enthusiasm) to integrate AI technologies into digital engagement strategies, including personalization, optimization, and customer insights.
• You have hands-on experience with AI-powered marketing solutions (or a growth mindset and hunger to learn) to drive innovation in digital customer journeys.
• Familiarity with ABM strategies and experience supporting ABM programs, with Demandbase experience preferred.
• Expertise in marketing automation platforms (e.g. Salesforce Marketing Cloud, Eloqua, Pardot).
• Comfortable with large datasets and can work with complex data sources (CRM, marketing automation, web analytics) and synthesize insights for strategic decisions.
• Proficient in advanced analytics and have experience with data modeling, trend analysis, and customer segmentation beyond basic reporting.
• Bachelor’s degree in Marketing, Business, or a related field.
• Skilled at navigating complex organizational structures, building trust, and fostering collaboration across cross‑functional teams to achieve shared goals.
• Comfortable managing multiple programs simultaneously and prioritizing projects to create effective digital journeys.
• Willing to take risks, try new ideas, “fail fast,” and adjust accordingly.
• Passionate about digital marketing with a drive to continuously learn emerging trends.
• Must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
• US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
• For this position, you must reside in or within commuting distance to Cambridge, MA.

Nice To Haves

• Knowledge of healthcare or technology industry is preferred.

Responsibilities

• Develop and implement digital nurture strategies that reflect Philips’ commitment to improving lives and delivering superior customer experiences.
• Design and manage automated workflows and personalized content journeys across digital channels.
• Support execution of omni‑channel ABM programs including planning and coordinating paid media, email nurture, sales enablement, and content development across Philips businesses, and support operationalizing intent and engagement signals via Demandbase to trigger plays, guide Sales, and expand capabilities within the tool.
• Leverage data and analytics to segment audiences, track engagement, and optimize campaigns for measurable impact, and collaborate cross‑functionally with marketing, sales, and product teams to ensure cohesive messaging and timely execution.
• Adopt best practices in marketing automation, email marketing, and personalization, partnering with global digital teams to drive innovation, and ensure compliance with data privacy regulations and Philips standards.
• Maintain alignment across all digital engagement initiatives to uphold consistency, accuracy, and adherence to Philips’ customer‑centric approach and global digital frameworks.

Benefits

• Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees