NIL Content Producer - University of California, Berkeley

Learfield-posted 1 day ago
$68,000 - $72,000/Yr
Full-time • Mid Level
Berkeley, CA
1,001-5,000 employees
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As an integral part of Learfield Studios content team, the NIL Content Producer plays an important role on the ground at Cal that assists in the development and production of NIL content-driven executions in partnership with the school and brand partners. Reporting to the Learfield Studios Content Team and working closely with the on-site sales team, they will collaborate with the athletic departments, school production teams, student athletes, brands and local staff to help ideate, create and execute a robust NIL content offering that will deliver across all stakeholders goals.

  • Lead the creation and execution of all NIL content including but not limited to multimedia audio/video, motion graphic, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms
  • Collaborate closely with athletic department and sponsors to create custom NIL content that delivers on all stakeholders voice, tone, and brand objectives.
  • Create and continue to evolve NIL Content best practices across creative, production, distribution and student athlete relations and communications
  • Generate ideas for brand integration NIL video series for local and national sales and attend client pitches and productions, as needed
  • Build trust with student athletes and set them up for success across all NIL executions
  • In addition to NIL projects, assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within Cal Bears Sports Properties and athletics department.
  • Contribute to research, pre-production, production, post-production, distribution, and analysis for all proactive and reactive NIL content executed by Learfield Studios
  • Act as a liaison between the athletic department content team, Learfield local sales teams and national sales.
  • Utilize data, creative insights and current trends to develop Learfield Studios NIL content strategy
  • Serve as an on-campus resource for student athletes and share best practices across content creation
  • Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis
  • Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership
  • Ability to lead distribution kick-off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to shareholders
  • Opportunity to manage on-site team members, as available
  • 4+ years of experience in the sports or entertainment industry, with a focus on creating, writing, producing, directing, and editing video content to deliver high-quality content.
  • Advanced proficiency in graphic and motion design, photography, and video shooting, producing and editing across various formats, including expertise with Adobe Creative Cloud.
  • Demonstrated ability to collaborate effectively with content creators, partners, and stakeholders to develop engaging creative content that drives measurable results.
  • Experience producing content for multiple social platforms, with a deep understanding of best practices for each.
  • Ability to thrive under tight deadlines in a fast-paced, dynamic environment.
  • Strong understanding of how major and emerging social platforms—Facebook, X/Twitter, Instagram, TikTok, YouTube, Snapchat, and others—function and engage their respective communities.
  • Excellent communication skills, including the ability to present creative concepts and strategic approaches to leadership.
  • Ability to generate innovative ideas and concepts that align with project goals and organizational initiatives.
  • Strong administrative, critical reasoning, and problem-solving skills.
  • Highly organized, efficient, and detail oriented.
  • Demonstrates unquestioned integrity and trustworthiness, with adherence to all Learfield, university, conference, and NCAA rules and regulations.
  • Prior experience in the sports industry, preferably within college athletics, is strongly preferred.
  • Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability.
  • Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
  • Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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