LEARFIELD - Corvallis, OR
posted 24 days ago
Beaver Sports Properties is Learfield's local, dedicated entity representing Oregon State University. In complete collaboration with the University, this team is committed to extending the affinity of the University's brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. As exclusive multimedia rights holder for the University, our team manages all aspects of the rights relationship. Providing corporate partners with traditional, digital and other non-traditional media opportunities to bolster their own brand and garner maximum exposure through inventory such as venue signage; digital engagement including social media, the official athletics website, content, digital gaming and retargeting, event sponsorships and promotion; corporate hospitality; television and radio game broadcasts and coaches' shows. Beaver Sports Properties is looking to add a high impact team member who will focus on navigating the property through Name, Image, and Likeness (NIL). With the NCAA policy change in July 2021, student-athletes across the country, for the first time ever, can receive payments for NIL. This has provided a new opportunity for brand partners to access influencer marketing with student-athletes in their sponsorship package (i.e. appearances, social media, etc.). In this role, you will support Beaver Sports Properties with business development and NIL deal activation for brand partners. The NIL Business Manager will be asked to achieve pre-defined KPIs centered around revenue generation for Beaver Sports Properties (via property new business or existing partner upsells), brand partner NIL activation, and other metrics as the role and NIL evolve. This role will report to the General Manager for Beaver Sports Properties, who leads the NIL efforts of our Learfield team embedded at Oregon State University and will work closely with the rest of the property staff. This role will also have key relationships with Oregon State University Athletic Department staff.