News Producer (Primary) - Wbrc

Gray Media•Birmingham, AL

12d

About The Position

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. At WBRC 6 News, we don't just lead the market—we set the pace. We're the number one station in Central Alabama, known for producing award-winning news that makes an impact. Our digital reach is just as powerful, connecting with audiences worldwide through WBRC.com, our news and weather apps, and a strong presence on every major social platform. WBRC 6 News is on the hunt for a news producer who sees rundowns as a blank canvas—not just a checklist. We're looking for someone who brings bold editorial instincts, strong news judgment, and the creativity to shape fast-moving, high-impact newscasts that serve and surprise our viewers. You'll have access to multiple live capabilities and a team that thrives on urgency, clarity, and storytelling that goes beyond the obvious. If you know how to turn facts into compelling moments—and you're not afraid to try something new—we'd love to see what you can do. We're looking for a smart, creative, and driven producer to join our team and take the lead on our weekend morning newscasts. During the week, you will fill in on other shows as needed—and yes, that might include holidays. This isn't a plug-and-play role. We want someone who takes initiative, thinks critically, and isn't afraid to make bold editorial calls. If you love building a show from the ground up and making each newscast better than the last, this is the place for you.

Requirements

The successful applicant's background must include a minimum of one year of experience in a newsroom.
He/she must be a self-starter with a passion for news.
He/she must be willing to work weekends, holidays, and overnights when needed.
The position is not for a beginner.

Nice To Haves

We're looking for someone who is curious, collaborative, and confident—a critical thinker who's ready to jump in, take ownership, and elevate every show they touch.

Responsibilities

Use your editorial judgment to help decide what makes the show—and what doesn't.
Work closely with reporters and managers to build fast-paced, impactful, and original newscasts.
Keep a close eye on social media to spot trends, find fresh angles, and highlight the stories people are talking about.
Get creative with visuals—think graphics, viewer photos, webcam interviews, and anything else that brings a story to life.
Write for all platforms, from web to social, and post with visuals and video that grab attention.
Interview subjects and dig into stories to make sure they're accurate, fair, and worth watching.
Pitch in on live breaking news and special coverage—sometimes unscripted, always high-stakes.
Work with reporters and producers on promos, teases, and content development.
Follow up on tips, chase leads, and help find the next big story.
Make smart, fast decisions under pressure—especially when things change at the last minute.
Write clean, clear copy across platforms, even when the deadline clock is ticking.
Follow journalistic and legal guidelines.
Edit video for both broadcast and digital.