NEWS PRODUCER (PRIMARY) - WBRC

Gray Television • Birmingham, AL

113d

About The Position

WBRC 6 News is on the hunt for a news producer who sees rundowns as a blank canvas-not just a checklist. We're looking for someone who brings bold editorial instincts, strong news judgment, and the creativity to shape fast-moving, high-impact newscasts that serve and surprise our viewers. You'll have access to multiple live capabilities and a team that thrives on urgency, clarity, and storytelling that goes beyond the obvious. If you know how to turn facts into compelling moments-and you're not afraid to try something new-we'd love to see what you can do. We're looking for a smart, creative, and driven producer to join our team and take the lead on our weekend morning newscasts. During the week, you will fill in on other shows as needed-and yes, that might include holidays. This isn't a plug-and-play role. We want someone who takes initiative, thinks critically, and isn't afraid to make bold editorial calls. If you love building a show from the ground up and making each newscast better than the last, this is the place for you.

Requirements

• Minimum of one year of experience in a newsroom.
• Self-starter with a passion for news.
• Willingness to work weekends, holidays, and overnights when needed.
• Not for a beginner.

Responsibilities

• Use your editorial judgment to help decide what makes the show-and what doesn't.
• Work closely with reporters and managers to build fast-paced, impactful, and original newscasts.
• Keep a close eye on social media to spot trends, find fresh angles, and highlight the stories people are talking about.
• Get creative with visuals-think graphics, viewer photos, webcam interviews, and anything else that brings a story to life.
• Write for all platforms, from web to social, and post with visuals and video that grab attention.
• Interview subjects and dig into stories to make sure they're accurate, fair, and worth watching.
• Pitch in on live breaking news and special coverage-sometimes unscripted, always high-stakes.
• Work with reporters and producers on promos, teases, and content development.
• Follow up on tips, chase leads, and help find the next big story.
• Make smart, fast decisions under pressure-especially when things change at the last minute.
• Write clean, clear copy across platforms, even when the deadline clock is ticking.
• Follow journalistic and legal guidelines.
• Edit video for both broadcast and digital.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Broadcasting and Content Providers
• Number of Employees: 5,001-10,000 employees