News Director - Wluc

Gray Media•Negaunee, MI

24d

About The Position

The News Director will oversee all aspects of news content production, including broadcast, digital, and social media platforms. This role is responsible for ensuring the delivery of high-quality, engaging, and accurate news coverage that serves our audience and strengthens the station’s reputation as a trusted news source.

Requirements

Bachelor's Degree
5-10 years of experience in journalism, preferably broadcast TV/digital.
Ability to make quick, ethical decisions about news coverage, story prioritization, and content accuracy under tight deadlines.
Strong skills in hiring, training, coaching, and managing a diverse team.
Deep understanding of newsroom workflows.
Excellent verbal and written communication.
Knowledge of content management systems, social media platforms, analytics tools, and emerging trends in digital journalism.
Familiarity with newsroom software, video editing tools, and broadcast equipment.
Experience overseeing budgets, allocating resources, and managing expenses.
Networking skills.

Nice To Haves

The right individual will have a keen eye for visual storytelling and matching words with video.

Responsibilities

Provide strategic vision and leadership for the news team, fostering a culture of excellence, innovation, and collaboration.
Recruit, train, and mentor newsroom staff, including reporters, anchors, producers, editors, and photographers.
Set performance expectations and conduct regular evaluations for all news department personnel.
Develop and execute a comprehensive content strategy that includes compelling local news, investigative reporting, weather, sports, and community-focused stories.
Oversee the editorial direction and ensure content meets the highest journalistic standards of accuracy, fairness, and balance.
Monitor news broadcasts, digital platforms, and social media to maintain consistency and quality across all channels.
Drive the station’s digital-first approach by leveraging digital platforms and social media to expand audience engagement and reach.
Collaborate with the digital team to ensure that timely, accurate, and relevant content is distributed online.
Work closely with the General Manager and other department heads to align newsroom goals with overall station objectives.
Represent the station at community events, speaking engagements, and industry conferences to build relationships and promote the brand.
Act as the primary liaison between the station and the public on news-related matters.
Oversee the news department budget, ensuring efficient allocation of resources and managing expenses effectively.
Plan and implement strategies for new technology and equipment to enhance storytelling and production quality.
Lead the newsroom in responding to breaking news and emergencies, ensuring quick, accurate, and comprehensive coverage.