News Content Manager

Sinclair Broadcast Group • Mount Pleasant, SC

2d

About The Position

WCIV has an immediate opening for an News Content Manager to oversee news
content for overall fairness, balance and accuracy. The ideal candidate will
assist in producing daily newscasts and oversee production of newscasts, digital
content, and special programming. You will work closely with producers and
reporters on daily selection and coverage. As a newsroom leader, the expectation
is that the News Content Manager will lead by example.

Requirements

• Newsroom Experience: Proven experience in both broadcast news production and digital content management, ideally within a fast-paced newsroom environment.
• Strategic Thinking: Ability to craft and execute multi-platform content strategies aligned with brand and audience goals.
• Strong Editorial Judgment: Solid understanding of journalistic standards, ethical reporting, and content curation.
• Technical Proficiency: Hands-on experience with CMS platforms, digital publishing tools, video editing software, and analytics tools like Google Analytics.
• Social Media Expertise: In-depth knowledge of major social platforms and current digital engagement trends.
• Leadership & Communication: Strong team leadership, interpersonal communication, and cross-departmental collaboration skills.
• Project Management: Excellent organizational skills to manage multiple projects and shifting priorities.
• Creativity & Adaptability: Ability to think creatively and act swiftly in high-pressure situations, especially during breaking news.

Nice To Haves

• 3 years of experience in a newsroom setting with responsibilities in producing both TV and digital content.
• Experience in local, national, or regional news environments preferred.
• Familiarity with SEO best practices, live-streaming tools, and multimedia storytelling techniques.

Responsibilities

• Develop and implement cohesive content strategies for both broadcast and digital news platforms.
• Maintain and manage a multi-platform editorial calendar to ensure timely, consistent, and impactful content delivery.
• Collaborate with news director, producers, and digital editors to align coverage priorities across platforms.
• Oversee the production of engaging, high-quality content including TV scripts, web articles, social media posts, video clips, and multimedia features.
• Supervise real-time updates during breaking news across digital and broadcast channels, ensuring speed without compromising accuracy.
• Lead the station’s digital-first initiatives and adapt traditional news content for web, mobile, and social platforms.
• Manage and grow social media presence (e.g., Facebook, X/Twitter, Instagram, TikTok), using platform-specific strategies to drive engagement and community building.
• Analyze audience engagement and performance metrics using tools like Google Analytics and social media insights.
• Apply data to optimize content strategies, boost visibility, and improve conversion and retention.
• Mentor and guide overnight and early morning content producers, writers, and digital staff to meet journalistic standards and audience expectations.
• Filling in as broadcast or digital producer during staff absences and vacancies.
• Collaborate with cross-functional teams including reporters, on-air talent, videographers, and marketing teams to create cohesive storytelling experiences.
• Ensure all content adheres to journalistic ethics, FCC regulations, and legal requirements.
• Maintain a consistent brand voice and tone across all media channels, upholding accessibility and editorial guidelines.

Benefits

• great benefits
• open door policy
• upward mobility
• a strong desire to see you succeed

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees