New Product Introduction and Product Marketing Lead - Advanced compute and solutions

HP•Houston, TX

13d

About The Position

New Product Introduction and Product Marketing Lead - Advanced compute and solutions Description - The One HP Creative and Digital Services marketing team is looking for a marketer to develop insights-led new product introduction (NPI) strategies and assets, with continuous refinement and oversight through product lifecycle. This role will be focused on the Advanced Compute Solutions portfolio (Z workstations and solutions). Responsibilities Reporting directly to the Senior Manager of NPI and Product Marketing for HP Solutions Hardware, the candidate will experience a range of tasks including but not limited to: Define and write product value propositions, ensuring clear differentiation from adjacent products—and key competitors—and driving consistent execution across assets and teams. Drive end-to-end creation of omnichannel assets for NPIs—messaging, imagery, etail, videos, email, digital/social ads, and web—with creative excellence and ensuring all assets meet the same exceptional standards. Ensure close collaboration with business unit, category, and market teams, and centers like HP.com, search, and comms, to bring the 4Ps of marketing to life. Stay in lock-step with product and category peers to understand product performance and post-launch customer insights and refine positioning, messaging, and/or assets as needed. Inspire and manage agencies to develop impactful, high-caliber work and ensure agency personnel continue to desire to work on our business. Manage functional budgets and forecasting for related to your projects. Knowledge & Skills Understanding of the role of creative across the mix with the ability to ascertain great from average creative. Track record in insights and data led strategic communications planning that informs world class briefs and therefore world class creative. Experience in managing multiple concurrent projects or programs from insights to in-market (including production). Exceptional writing—must be able to influence and write messaging. Experience in creative production for optical and digital photography, optical and CGI video, and traditional advertising production (digital, social, etc.). Ability to interface effectively with all levels of management and functional disciplines, both within and outside HP. Pragmatic approach to managing curve balls—someone who always finds a way to “get it done” You are unfailingly diplomatic and openly consultative. You can ably manage budget planning and process. You are excited to lead by example, and mentor less experienced team members. Education & Experience Recommended Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. Minimum of 4-7 years in marketing communication roles with at least 2 years specifically in the PC / IT industry (agency or client side) Preferred Certifications NA Knowledge & Skills Analytics Brand Management Brand Marketing Brand Strategy Branding Customer Relationship Management Data Analysis Digital Marketing Go-to-Market Strategy Key Performance Indicators (KPIs) Market Research Marketing Marketing Communications Marketing Strategies New Product Development Product Marketing Project Management Selling Techniques Social Media Cross-Org Skills Effective Communication Results Orientation Learning Agility Digital Fluency Customer Centricity Impact & Scope Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process. Complexity Responds to moderately complex issues within established guidelines. Disclaimer This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. The pay range for this role is $82,800 to $125,050 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience. Benefits: HP offers a comprehensive benefits package for this position, including: Health insurance Dental insurance Vision insurance Long term/short term disability insurance Employee assistance program Flexible spending account Life insurance Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure 11 paid holidays Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/]) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Job Posting Expiration date: 01/03/2026. Job - Marketing Schedule - Full time Shift - No shift premium (United States of America) Travel - Relocation - Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "

Requirements

Understanding of the role of creative across the mix with the ability to ascertain great from average creative.
Track record in insights and data led strategic communications planning that informs world class briefs and therefore world class creative.
Experience in managing multiple concurrent projects or programs from insights to in-market (including production).
Exceptional writing—must be able to influence and write messaging.
Experience in creative production for optical and digital photography, optical and CGI video, and traditional advertising production (digital, social, etc.).
Ability to interface effectively with all levels of management and functional disciplines, both within and outside HP.
Pragmatic approach to managing curve balls—someone who always finds a way to “get it done” You are unfailingly diplomatic and openly consultative.
You can ably manage budget planning and process.
You are excited to lead by example, and mentor less experienced team members.
Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Minimum of 4-7 years in marketing communication roles with at least 2 years specifically in the PC / IT industry (agency or client side)
Analytics
Brand Management
Brand Marketing
Brand Strategy
Branding
Customer Relationship Management
Data Analysis
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Strategies
New Product Development
Product Marketing
Project Management
Selling Techniques
Social Media
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Responsibilities

Define and write product value propositions, ensuring clear differentiation from adjacent products—and key competitors—and driving consistent execution across assets and teams.
Drive end-to-end creation of omnichannel assets for NPIs—messaging, imagery, etail, videos, email, digital/social ads, and web—with creative excellence and ensuring all assets meet the same exceptional standards.
Ensure close collaboration with business unit, category, and market teams, and centers like HP.com, search, and comms, to bring the 4Ps of marketing to life.
Stay in lock-step with product and category peers to understand product performance and post-launch customer insights and refine positioning, messaging, and/or assets as needed.
Inspire and manage agencies to develop impactful, high-caliber work and ensure agency personnel continue to desire to work on our business.
Manage functional budgets and forecasting for related to your projects.