New Product Development: Technical Marketing Specialist- Diablo/Freud Tools

Robert Bosch • Atlanta, GA

75d

About The Position

The Technical Marketing Specialist is part of the New Product Development Team and will work closely with the responsible Group Product Category Manager. Our team collaborates with sales, customers, and end users to gather valuable product and category insights, translate user needs into technical specifications, and ensure the efficient operation of product development and launch within the assigned category. This role focuses on end user testing, offers support to internal and external stakeholders, and collaborates closely with cross-functional teams to support the launch and maintenance of new, and existing products.

Requirements

• Bachelor's Degree
• Proven effective communication with internal and external team members, outside resources, and end users.
• Basic Knowledge of power tools and accessories.
• Basic knowledge of product development, packaging, retail financial, and sales skills.
• Spanish preferred but not required.
• Highly Proficient computer skills and use of planning software - Excel and Power Point.

Responsibilities

• Coordinate and facilitate end user testing sessions and field visits for new products or features.
• Collaborate with the team to create and execute test plans and scenarios.
• Compile testing feedback to provide valuable insights for product refinement.
• Act as primary point of contact for customer inquiries, providing timely and accurate information.
• Address and resolve customer concerns or issues, escalating when necessary.
• Gather customer feedback and insights to share with the Group product category manager for continuous improvement.
• Act as a liaison with internal teams, ensuring clear communication and information flow for product development and technical marketing activities.
• Support in drafting and editing customer-facing communications (packaging, launch guides, press releases).
• Assist various departments to ensure availability of necessary resources for technical marketing activities.
• Conduct product demonstrations for events, potential customers, dealers, and end users showcasing key features and benefits of the products.
• Collaborate with the sales team to provide pre-sales support and address customers inquiries.
• Organize and maintain project and product documentation, ensuring version control and accessibility.
• Assist in the development of key data sheets (product requirements and market insights for new product developments), pricing and profitability calculations, sell sheets, and product launch guides.
• Collaborate with team members to compile and update project reports, status updates, and other relevant documents.

Benefits

• Competitive compensation
• Career-development resources
• Health, medical, and financial plans
• Work/life balance
• Flexible work options

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees