New Market Development Manager
About The Position
The New Market Development Manager is responsible for identifying, validating, and developing new market opportunities within industrial, manufacturing, automotive and agriculture sectors. This role drives growth by expanding the company’s products & capabilities into new applications, customer segments, platforms and end markets. This position works closely with all cross functional teams to translate market insights into scalable, profitable growth. Duties and Responsibilities Market and Opportunity Development Identify and evaluate new markets, applications, and customer segments Conduct market sizing, competitive benchmarking, and customer segmentation analyses Assess market attractiveness, technical fit, and manufacturing feasibility Develop data-driven business cases and market entry strategies Customer & OEM Engagement Lead customer discovery with EOMs, Tier1 and Tier2 suppliers, integrators, and distributors Understand customer technical requirements, qualification processes, and decision criteria Support RFQs, early-stage design, pilots, and validation programs Build long-term relationships with key customers and partner stakeholders Go-to-Market and Commercial Strategy Partner with Sales and Marketing to define value propositions, pricing strategies, and channel approaches Support Marketing with development of sales tools and application-specific messaging Align launch timing and commercialization plans with production readiness and customer timelines Cross-Functional Collaboration Work closely with New Product Development and Engineering teams to translate market needs into product requirements Collaborate with Operations and Accounting to access scalability, cost structure and capacity Support APQP, PPAP, UN, UL approval process when applicable Financial & Performance Management Develop revenue forecast, cost models, and ROI analyses for new market initiatives Track pipeline development and conversion to production programs Identify all areas of risk and recommend mitigation strategies
Requirements
- Familiarity with quality and certification requirements
- Strong analytical and strategic planning skills
- Proven ability to influence cross-functional teams without direct authority
- Excellent communication and executive-level presentation skills
- High comfort level engaging with cross functional teams and executive stakeholders
- Experience launching products into regulated or safety-critical environments
- Bachelor’s in Business, Engineering, Marketing or related field
- 5-8+ years experience in market, business or product development and strategic planning
- Demonstrated experience in B2B industrial, manufacturing, automotive or ag markets
- Proven experience supporting technically complex products and long sales cycles
Responsibilities
- Identify and evaluate new markets, applications, and customer segments
- Conduct market sizing, competitive benchmarking, and customer segmentation analyses
- Assess market attractiveness, technical fit, and manufacturing feasibility
- Develop data-driven business cases and market entry strategies
- Lead customer discovery with EOMs, Tier1 and Tier2 suppliers, integrators, and distributors
- Understand customer technical requirements, qualification processes, and decision criteria
- Support RFQs, early-stage design, pilots, and validation programs
- Build long-term relationships with key customers and partner stakeholders
- Partner with Sales and Marketing to define value propositions, pricing strategies, and channel approaches
- Support Marketing with development of sales tools and application-specific messaging
- Align launch timing and commercialization plans with production readiness and customer timelines
- Work closely with New Product Development and Engineering teams to translate market needs into product requirements
- Collaborate with Operations and Accounting to access scalability, cost structure and capacity
- Support APQP, PPAP, UN, UL approval process when applicable
- Develop revenue forecast, cost models, and ROI analyses for new market initiatives
- Track pipeline development and conversion to production programs
- Identify all areas of risk and recommend mitigation strategies
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
