New Dealer Development Manager - The Toro Company

The Toro Company•Bloomington, MN

15d•Hybrid

About The Position

The New Dealer Development Manager is responsible for identifying, recruiting, onboarding, new dealer partners for The Toro Company’s Siteworks Division, which specializes in compact construction equipment. This role plays a critical part in expanding market coverage, enhancing customer access, and driving growth through a high-performing dealer network.

Requirements

Bachelor’s degree in Business, Marketing, or related field.
5+ years of experience in dealer development, channel sales, or territory management, preferably in construction equipment or related industries.
Proven track record of building and managing successful dealer networks.
Familiarity with compact construction equipment and dealer business models.
Experience with CRM systems and dealer management platforms.
Strong interpersonal, negotiation, and presentation skills.
Ability to travel up to 50% domestically.

Responsibilities

Dealer Network Expansion Identify strategic markets and territories for dealer growth.
Understand and leverage unique customer needs for identifying new dealer opportunities.
Develop and execute recruitment strategies to attract high-potential dealer candidates Evaluate prospective dealers based on financial strength, market presence, customer service capabilities, and alignment with Toro’s brand values.
Onboarding & Enablement Lead the onboarding process for new dealers, including training, systems setup, and initial inventory planning.
Collaborate with marketing and product teams to provide launch support and promotional materials.
Ensure dealers are equipped with the tools and knowledge to effectively sell and support Toro Siteworks products.
Performance Monitoring & Support Establish performance benchmarks and KPIs for new dealers.
Provide ongoing coaching, business development support, and sales strategy guidance.
Partner with District sales managers to ensure seamless integration into the broader territory channel strategy.
Market Intelligence & Strategy Conduct market analysis to identify gaps and opportunities for dealer placement.
Monitor competitive activity and dealer performance trends.
Provide feedback to internal stakeholders to inform product development and channel strategy.