National Sales Manager

Barron'sGlendale, AZ
8d

About The Position

The National Sales Manager will oversee our Regional Vice Presidents (RVPs), while also working closely with independent sales representatives, distributors, contractors, and end-users to ensure alignment of sales strategies, enhance market adoption, and deliver measurable results. This role balances leadership, strategic planning, and hands-on engagement in key accounts and market initiatives.

Requirements

  • 8+ years of progressive sales leadership experience in lighting, electrical, or related industries.
  • Proven ability to lead multi-region teams and influence independent rep, distributor, and contractor networks.
  • Demonstrated success in achieving growth targets, developing customer relationships, and launching new products.
  • Excellent communication, negotiation, and presentation skills.
  • Strong analytical, organizational, and problem-solving skills.
  • Willingness and ability to travel 50%–75% of the time (more if based outside Arizona).
  • Bachelor’s degree in Business, Marketing, or related field
  • 10+years of experience in product integration and strategy within a lighting company

Nice To Haves

  • MBA preferred

Responsibilities

  • Directly lead, coach, and develop Regional Vice Presidents and the national outside sales representatives
  • Establish clear performance expectations, accountability standards, and consistent execution across all regions
  • Foster a culture of collaboration, customer focus, and results-driven performance
  • Identify and cultivate top sales talent, supporting succession planning and long-term team growth
  • Serve as the primary face of Barron Lighting Group with key customers, independent reps, distributors, contractors, and end-users
  • Drive engagement and influence across all sales channels, ensuring alignment with corporate strategies and product initiatives
  • Lead high-level customer meetings, industry events, and national account discussions to promote brand credibility, product adoption, and loyalty.
  • Partner with reps and distributors to enhance effectiveness, provide training, and ensure consistent messaging across all touchpoints
  • Represent Barron Lighting at trade shows, industry events, and national forums to build brand credibility and awareness
  • Collaborate with the VP of Sales to develop and execute national sales plans that align with company objectives and revenue targets
  • Drive market penetration, new product launches, and multi-channel initiatives
  • Monitor market trends, competitive activity, and performance metrics to identify growth opportunities, address performance gaps, and mitigate risk
  • Support new product launches, pricing strategies, and market penetration initiatives across all channels
  • Partner with senior leadership to shape pricing strategy, channel development, and go-to-market execution
  • Share actionable field insights and market intelligence to guide product development, marketing messaging, and operational priorities
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