National Sales Account Manager
About The Position
Are you ready to drive revenue growth across one of America's largest local media companies? Scripps is seeing a motivated National Sales Account Manager to manage and expand our multi-market Direct Response and Pay-for-Performance general market retail accounts. This role leverages Scripps’ established processes to streamline national business operations, ensuring efficient collaboration between seller and buyers to achieve shared advertising objectives. The National Sales Account Manager will be responsible for securing and growing advertising revenue across Scripps’ linear broadcast stations by cultivating and maintaining relationships with national clients while supporting Scripps’ overall sales strategies. The position focuses on selling Scripps’ enterprise portfolio, with particular emphasis on linear broadcast, digital, and CTV inventories, targeting national advertising agencies in the general market, direct response, and pay-for-performance categories. This hybrid role can be based out of Washington D.C., New York City, or anywhere we have an office presence.
Requirements
- BS/BA in related discipline preferred or equivalent years of experience
- Generally 3+ years of experience in related field preferred
- Established relationships with national advertisers and their agencies
- Strong understanding of television and national advertising trends
- Understanding of CTV and digital sales
- Ability to effectively manage a sales pipeline by engaging national accounts and agencies
- Strong negotiation skills
- Strong interpersonal communication skills
- Strong presentation skills
- Highly organized approach to managing high volume accounts
- Excellent analytical skills
- Proficiency in Microsoft Office applications
- Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limits
Nice To Haves
- Experience with Wide Orbit Traffic and Wide Orbit Media Sales preferred
- Experience with broadcast Pay for Performance (P4P) sales model
Responsibilities
- Manage accounts across multiple markets with various national agencies
- Submit weekly performance reports to buyers to manage client expectations throughout campaigns
- Identify, develop and grow national broadcast revenue through relationship building with national agencies and advertisers
- Respond to availability and rate requests while keeping clients informed of Scripps offerings and market trends
- Develop strong relationships with key national and political agencies and advertisers
- Track sales activity KPIs to exceed ad sales revenue and profit goals
- Work alongside product leadership to implement revenue-generating products, data and services
- Negotiate advertising rates to maximize revenue share
- Upsell/cross-sell digital and CTV inventories to drive incremental revenue
- Prepare and present marketing proposals using qualitative and quantitative research
- Perform client services including avail presentations, account management, reconciliation, credit and collections, and package preparations
Benefits
- A career path to grow your professional experiences
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
