National Director, Creative & Video Production

Planned Parenthood Federation of America-posted 3 days ago
$182,000 - $190,000/Yr
Full-time • Director
New York, NY
501-1,000 employees
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Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund seek a visionary and strategic National Director, Creative and Video. This job reports to the Vice President of Brand on the Brand Team. The Brand Team works to set unified brand strategy; determine, prioritize, and engage key audiences; lead and shape brand campaigns, visuals, tone, and storytelling; and ensure adherence to brand standards. Purpose: Define, shape, and oversee the execution of the national creative and video vision, strategy, and identity for the PPFA and PPAF brand and their various health care, education, research, fundraising, and advocacy campaigns and initiatives Advance and lead the creative strategy and team, encompassing creative direction, art direction, design, motion design, identity, merchandising Develop and lead the video strategy and teams, encompassing pre-production, production, and post production for all national initiatives across multiple channels Serve as the chief guardian of the national visual brand

  • Transform organizational objectives, overarching brand strategy, and campaign/project strategy into creative and video strategies, by absorbing key insights from briefs, organizational documents, leadership conversations, and research
  • Set and determine the path to achieving Creative and Video goals, objectives, and key results that support Brand and Federation initiatives
  • Establish and enforce efficient and scalable workflows, the highest creative and design standards, and brand-first quality control mechanisms
  • Provide high-level direction and constructive feedback on all creative and video projects, from initial concept to final execution
  • Ensure Planned Parenthood’s visual identity and brand guidelines evolve regularly, further organizational goals, lead us into the future, and are adopted widely throughout the Federation
  • Ensure creative and video content has a clear and strategic distribution plan, in collaboration with content teams across PPFA and external partners
  • Embolden the team to produce innovative and on-trend assets and content that promote and protect the brand, advance SRH issues, and influence culture
  • In partnership with National Office staff and Affiliate brand and marketing teams, anticipate the creative and video needs of the Federation, structure the team, and prioritize work to meet those needs
  • Deliver compelling and strategic creative and video solutions for the brand, External Affairs team, affiliate creative teams, and the National Office.
  • Manage and mentor creative and video leadership teams to deliver high-quality, impactful, and brand-consistent creative assets and video productions that support the organization’s strategic objectives
  • Provide creative oversight for designated electoral work
  • Collaborate with the Vice President of Brand and Brand leaders to set and execute shared goals, manage the departmental budget, navigate the evolving needs and priorities of the organization, identify opportunities for improvement and innovation, uplift team impact, and champion the brand
  • Promote a collaborative, diplomatic work style; facilitate solution-focused conversations amongst diverse communities and individuals
  • Manage people and projects through a lens of diversity, equity, and inclusion to foster an environment of belonging within the Creative and Video team and across project teams
  • Performs other duties as assigned.
  • 15+ years progressive experience in creative leadership roles, with 10+ years managing Creative or Video staff required
  • Bachelor’s degree in Design or relevant field required
  • Excellent creative portfolio of integrated work, with evidence of strong conceptual, storytelling tools
  • Able to execute pioneering creative and video tied to strategic business results
  • Demonstrated ability to manage multi-million dollar budgets, vendor relationships, and project timelines
  • Experience leading the development and execution of brand guidelines, new ideas and storytelling narratives, and the highest-quality brand, advertising, video, motion, digital, print, and identity design
  • Ability to juggle multiple projects, team needs, and deadlines successfully
  • Excellent skills in collaborating across divisions, functions, and geographies
  • Experience representing and reaching BIPOC communities, young people, and LGBTQ+ audiences preferred
  • Experience working in/or for a non-profit federated model preferred
  • High level proficiency in Adobe Creative Suite preferred
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