National Consulting Marketing Manager

FORVIS, LLP•Kansas City, MO

63d

About The Position

As we continue to expand our national footprint and the global reach of Forvis Mazars, we're seeking a Marketing Manager to drive strategy and execution for the Risk Advisory 2 Practice Unit. This unit includes service lines such as IT Risk & Compliance, Cybersecurity, Loan Review, SOC & HITRUST, Forensics, Valuation, Analytics, and ProBank Education Services, serving both middle market companies and large global organizations. The Marketing Manager will partner closely with Practice Unit and Service Line leadership, providing a mix of strategic planning, hands-on execution, and project management.

Requirements

Bachelor's degree in English, Marketing, Communications, Business, or a related field
5+ years of experience in marketing communications or content development
Experience in a professional services or public accounting firm
Proficient in Microsoft Office Suite
Experience leveraging AI tools such as ChatGPT and Microsoft Copilot for content creation, data analysis, and process automation

Nice To Haves

Prior experience in people management, including leading teams or direct reports

Responsibilities

Plan and manage the development and execution of integrated marketing campaigns for respective practice unit. Integrated campaigns include but are not limited to print, digital, and social media tactical elements.
Manage, curate, and plan the distribution of thought leadership (content marketing).
Required experience managing others/building and leading a team. Strong servant leader with excellent coaching skills and commitment to developing high-performing teams.
Drawing on centralized firm resources, produce webinars targeted at clients and prospects. This includes analyzing webinar attendee reports, distributing results to client service personnel, and monitoring and executing follow-up activities.
Plan and execute firm participation in industry trade shows and conferences. This includes sponsorship negotiation; planning onsite events, booth logistics and follow-up activities; and holding attendees accountable to an ROI scorecard.
Build relationships with and support marketing priorities of the Service Line Leaders.
Bring Digital Marketing best practices and build omni-channel campaigns around those digital channels. This includes a working knowledge of marketing systems, tools and tactics such as CRM, Marketing automation, SEO optimization, pay per click, Google and LinkedIn ads, video, and social media.
Provide input and insight into large, complex sales pursuits and written proposals as requested.
Conduct business intelligence research and build target pursuit lists.
Be the liaison with the web developer to ensure the firm's relevant website content is current and search engines are maximized.
Understand and implement the firm's brand and how it translates to all audiences of the firm.
Various other marketing duties as assigned.