National Sales Manager

Hearst Communications•Manchester, NH

67d•Onsite

About The Position

WMUR-TV, the ABC affiliate and New Hampshire's leading source for news, live sports and community engagement, is looking for a highly motivated National and Political Sales Manager to join our sales team. You will lead the national sales team to exceed revenue goals, collaborating with the Local and Digital Sales Managers on local sales and inventory management. You will also oversee Political Advertising for the station. Client engagement is a top priority. Monthly travel is required. You should be able to handle multiple challenges simultaneously and be excellent in broadcast sales negotiations. You will report to the General Sales Manager.

Requirements

3+ years in media sales or management experience
Have experience with Wide Orbit, Wide Orbit Media Sales
Understand how to build internal and external relationships
Have an acute understanding of how to forecast future revenue
Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, digital and multi-cast
Take full ownership of national budgets and revenue goals and always develop strategies to overachieve
Organized and always prepared
Analyze issues thoroughly to make decisions, solve problems, and find solutions
Proficient in building media packages, sponsorships, and sales presentations
Have an excellent understanding of how to price and manage inventory
Availability for domestic travel for maintenance of National buying contacts
Valid driver's license and reliable automobile
Monthly travel
In-person attendance is required at Manchester, NH location when not traveling

Nice To Haves

Related military experience will be considered

Responsibilities

Set the tone for the national sales department by providing guidance observing mutually agreed upon sales goals and priorities
Lead our national in-house sales team with clear direction on expectations and strategies
Develop strategies to achieve national sales goals across multiple media platforms
Work with the Local team, Local Sales Manager, Digital Sales Manager, General Sales Manager to foster a positive sales environment
Work with the national in-house sales team on forecasting, negotiations and planning, and coach and inspire our national in-house team to increase station share
Negotiate all national business and work with the national sales assistant on preempts and orders
Lead the station's political sales efforts, including tracking of payments, fulfillment of public file posting responsibilities, and creation of political pricing guidelines along with the General Sales Manager
Forecast national broadcast revenue weekly, quarterly and yearly
Meet with agency buyers, planners, and media directors to build relationships and collaborate on achieving the goals of both the agency and the station
Work with Local team to help build local client relationships (mainly auto dealers) to help increase overall spending and share for WMUR-TV
Achieve or exceed the national revenue budget
Work with the General Sales Manager on inventory management and pricing, and reporting and forecasting