National Advertising Campaign Specialist

Lamar Advertising Company•Baton Rouge, LA

1d•$21 - $25•Hybrid

About The Position

Our Lamar Corporate office in Baton Rouge, Louisiana, is now hiring a National Advertising Campaign Specialist to oversee all post-buy aspects of a National Campaign and manage the execution of dynamic digital campaigns. This position also acts as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign. The National Campaign Specialist is responsible for overseeing all post-buy aspects of a National Campaign, including day-to-day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery. The National Campaign Specialist also manages the execution of dynamic digital campaigns. The position ensures scheduling and campaign compliance and upholds digital scheduling best practices.

Requirements

Strong written (Email) and verbal communication skills
Strong discernment and predictive problem-solving skills
High sense of urgency
Highly organized with a systematic approach to detail-oriented work
Works well under deadlines and pressure
Ability to identify, analyze, and discuss issues and ideas clearly and effectively with all levels of staff, as well as customers and their production companies
Proficiency in Microsoft Office applications (Word, Excel, Google Sheets)
Ability to work independently and act on one's own initiative
Ability to learn and implement new computer applications quickly and effectively
Strong mediation skills
Critical and analytical thinking skills
Ability to prioritize tasks
Basic understanding of IT language and technical requirements
Customer Focused
Team Player
HS Diploma or equivalent required
3-5 years of related work experience is required
Or other equivalent combination of education and experience

Nice To Haves

BA/BS Degree in a related field, such as Business, Marketing, or Communications preferred
Previous work experience in media preferred

Responsibilities

Provide accurate spec sheets for contracted locations and shipping address information to customers supplying their own production materials
Ensure posting instructions for national campaigns are provided in a timely manner by customers and are ready for distribution
Audit posting instructions and creative file images from the customer for accuracy; resolve creative file issues accordingly, directly with the customer or the customer’s design agency
Distribute posting instructions and creative images to local sales offices for national campaigns
Track production materials, maintain tracking logs, and digital schedule organization best practices for each campaign
Execute a high volume of digital scheduling on a daily basis
Compile and distribute status update reports for customers on a daily basis
Troubleshoot and help solve production-related issues with external and internal customers and partners to ensure an on-time posting of national campaigns
Identifies digital technical issues resulting in a delivery compromise, like board outages, and determines technical, local market, and client implications; takes action accordingly
Anticipate problems, and communicate with customers, National Account Executives, Account Managers, and local Lamar offices
Responsible for managing digital goods or service solutions for Lamar's technical failures. Helps Sellers and customers with service solutions on preventable delivery failures as needed.
Responsible for iSpot order management from beginning to end: Manage client expectations and establish delivery deadlines Obtains assets directly from sellers, clients, or the client’s design agency Works directly with the iSpot team on orders; mediates issues Manage scheduling and quality assurance; troubleshoot accordingly Delivers proof of execution. Answers to clients on the seller’s behalf should delivery failure occur
Know the proof of performance requirements for each national account under their responsibility
Audit incoming proof of performance information for completion and accuracy
Manage all aspects of both simple and complex proof of performance projects
Communicate effectively with all stakeholders for a project or task
Attend weekly team meetings to provide campaign updates and reports to key stakeholders (national sales team, NOC, iSpot Team)
Other tasks and responsibilities as assigned

Benefits

A Monday-Friday, 8:00 am-5:00 pm hybrid work schedule
A 4-6 week training period
An hourly range of $21 - $25 / hour, dependent on relevant experience and qualifications
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including President's Day and Juneteenth
Career advancement opportunities
Ongoing professional development and internal leadership programs to maximize your career potential
Multiple medical plan options and health savings account
Hospital, Critical Illness, and Accident coverage
Short & long-term disability and paid parental leave
Employee Stock Purchase Plan
401k plan with company match
Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
A people-first culture that invests in connection, community involvement, and transparency around employee feedback
Seasonal Corporate perks such as holiday parties, crawfish boils, and food trucks
A beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, and an outdoor patio!