NAMR Marketing Strategy Senior Director
About The Position
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. Reporting to the North America Executive Director for Marketing, this person will lead strategy and execution for NAMR's highest-impact priorities aligned to business-critical audiences and Global campaign goals. The candidate will also lead the NAMR events team to deliver high-impact, C-suite+ experiences that strengthen priority relationships, fuel brand visibility, and create alignment with BCG's practice areas.
Requirements
- 15+ years of progressive marketing and strategy leadership experience—ideally with exposure to professional services, consulting, or B2B environments.
- A proven track record of building and executing data-driven marketing strategies that drive measurable business outcomes.
- Deep expertise in integrated campaigns, digital marketing, and content strategy.
- Experience partnering with senior executives and influencing at the C-suite level.
- Strong analytical, strategic, and problem-solving skills, with the ability to translate insights into actionable initiatives.
- Demonstrated success managing large, complex teams and budgets, fostering collaboration across functions and geographies.
- A passion for experimentation in marketing approaches, with the ability to adapt strategies to a rapidly evolving landscape.
Responsibilities
- Setting and steering the NAMR marketing strategy for the region's highest-impact priorities—anchored to business-critical audiences and tightly aligned with Global campaign goals.
- Translating firm and PA priorities into integrated programs that elevate BCG in the market, generate senior-client engagement, and support commercial outcomes across key sectors and topics.
- Leading end-to-end campaign planning and execution (objectives, audience, narrative, channel mix, budget, measurement) to ensure clarity of purpose and speed to impact.
- Leading the NAMR Events team to design and deliver C-suite+ experiences that deepen priority relationships, amplify thought leadership, and create durable follow-through with account teams.
- Bringing a test-and-learn, data-driven approach—establishing KPIs, instrumenting tracking, and optimizing in flight to improve reach, engagement, and pipeline influence.
- Advising and influencing senior stakeholders (MDPs, Practice/Topic leaders, and regional leadership) on positioning, go-to-market.
- Prioritizing and allocating investments toward initiatives with the greatest potential for client impact, brand visibility, and commercial return.
- Leading and developing a high-performing team, setting clear outcomes, fostering collaboration with PAs and local offices, and building capabilities for next-gen marketing.
Benefits
- Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
- Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
- Dental coverage, including up to $5,000 in orthodontia benefits
- Vision insurance with coverage for both glasses and contact lenses annually
- Reimbursement for gym memberships and other fitness activities
- Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
- Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
- Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
- Paid sick time on an as needed basis
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
