NA Retail Events & Experiences Manager - UGG

Deckers Brands•New York, NY

2d•$110,000 - $120,000•Hybrid

About The Position

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. UGG North America is on a mission to make self-expression comfortable for all. As the Retail Events & Experiences Manager, you’ll play a hands-on role in leading the strategy and execution of UGG North America’s retail and experiential programs. You’ll bring brand ideas to life through immersive moments—in-store events, takeovers, pop-ups, press previews, influencer dinners—that drive connection, buzz, and relevance across our dynamic market We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Requirements

Curious and collaborative team player with 6–8 years of experience in event marketing, brand activations, experiential, or related fields
Confident project leader, able to manage all aspects of a project end to end, internally and with external partners
Passionate about culture, community, and creating memorable brand moments
Bring a roster of event/production agencies, producers, and partners for various project needs
Familiar with event logistics, vendor coordination, and on-the-ground execution
Highly organized and detail-oriented, able to manage multiple moving parts and timelines
Proactive, solution-oriented, and calm under pressure
Interested in fashion, lifestyle, or culturally driven brands with an eye for emerging trends
Comfortable working cross-functionally and supporting senior team members
Ability to travel up to 25% for necessary key market activations and internal meetings

Responsibilities

Lead planning and execution of regional brand experiences and events across key markets and stories in the seasonal marketing calendar
Partner closely with Retail leadership and store teams for seamless activation planning, onboarding, communication, training, and day-of event readiness
Collaborate with cross-functional North America teams to deliver activations supporting product launches, collaborations, and cultural events
Support integrated channel strategy for events, ensuring consistent messaging and awareness through brand and partner channels
Manage external agencies and vendors for event design, production, logistics, and execution
Oversee timelines, budgets, run-of-shows, and vendor communications for seamless event execution
Build strategic annual calendar of sustained programming and animations to foster community connection, traffic, and conversion
Support talent and influencer guest experience during key activations
Assist in developing event recaps, performance reporting, and best practice documentation
Partner with internal stakeholders on content capture and usage plans for social, PR, and paid channels