Music and Audience Insights Analyst

SG Services, Inc.•Bloomington, IN

About The Position

This is a rare and uniquely positioned role at the intersection of streaming, sales, and digital marketing. As Music and Audience Insights Analyst, you'll be responsible for understanding how our marketing activity translates into music consumption, your insights will directly inform the strategic decisions we make as a label. You'll serve as the bridge between the marketing, streaming, operations, and international teams, synthesizing data from multiple sources to tell a coherent story about what's working, what's shifting, and what it means for how we release and promote music. This role will be an ever-developing position at Secretly. We are looking for someone to grow alongside rapid changes in how we analyze data, combining a strong understanding of data with an interest in using AI tools to generate sharper insights. We are looking for someone who is curious and inquisitive, interested in not just surfacing the data analysis, but applying their analysis to the practical day-to-day of marketing and releasing music.

Requirements

Genuinely passionate about music — the kind of person who follows new releases, pays attention to how music travels, and has real opinions about what's resonating and why.
A quick learner who's comfortable working across different data sources and tools, including AI- assisted workflows.
Strong written and verbal communicator who can translate data into clear, compelling narratives for both creative and business audiences.
Analytical background — comfortable with spreadsheets, data visualization, and working with streaming metrics.
Proactive and self-directed, with the ability to manage multiple projects and set your own priorities.
Interested in how the digital landscape — social media, streaming platforms, emerging tech — shapes how music is consumed.

Nice To Haves

Prior experience in a music industry setting (label, distributor, DSP, or management)
Familiarity with tools like Google Data Studio, Chartmetric, Luminate, or similar platforms
Experience working with or prompting AI tools for research and analysis

Responsibilities

Monitor how marketing campaigns are driving consumption across streaming platforms, social platforms, and beyond.
Build and deliver regular reporting on streaming performance, playlisting, video, and catalog activity to internal teams and artist managers.
Identify anomalies, spikes, and cross-platform momentum in our catalog and investigate their origins.
Analyze territory-level data before, during, and after campaigns and alongside touring cycles to inform strategic decisions around releases.
Collaborate closely with both the digital marketing team and the streaming/sales team, acting as a trusted analytical resource across both.
Leverage AI tools and emerging technologies to produce insights.