The role of the Multimedia Sales Producer is to collaborate with the Sales Execution Teams to drive sales performance and customer engagement through Live broadcast television shows and leveraging all compatible media channels including social media, video, photography, and narrative materials. Through effective use of sales tools, data interpretation, and responsiveness to trends, the sales producer must develop a sophisticated strategy in concert with the Show Hosts and Merchandise Planning that is communicated outward to all relevant support areas including Production, Customer Care and visual staff in the days leading up to, and the day of the live show. Producers must effectively communicate with the entire “live show team” to keep focused and motivated to achieve the best revenue performance. The Producer must also demonstrate competency in data interpretation including the ability to read, respond to, and communicate a wide range of data displays that collectively create a situational view of the show and its potential to achieve its financial goal. In addition to exhibiting a sales-driven mindset, the producer must be able to formulate, foster, and execute captivating narratives in a highly professional and effective way that enhances the intangible and tangible value of the product. Producers must lead by example, manage, and maintain control of the crew for smooth show execution purposes. They should be immersed within their on-air teams to cultivate an environment where innovation and rapport are present both on and off air. The Producer must have a broad understanding of the customer experience which is demonstrated through the ability to increase viewer retention and engagement. The Sales Producer is expected to know the “cause and effect” of price points, product timing, and airtime allocation, and should be able to effectively communicate this to the Show Hosts for goal optimization.
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Job Type
Full-time
Number of Employees
501-1,000 employees