MULTIMEDIA SALES MANAGER - WDBJ

Gray Television•Roanoke, VA

33d

About The Position

The MultiMedia Sales Manager (MSM) is a strategic driver and a hands-on leader for the local sales team. This individual will be responsible for leading and growing the station's broadcast and digital revenue streams. The MSM manages and coaches the local team to achieve the station's overall sales budgets.

Requirements

Computer literacy, knowledge of Microsoft Office
Proficient in Word, Excel, and PowerPoint
Excellent written and verbal communication skills
Strong organizational skills
Excellent time management skills
Must have a keen ability to negotiate business
Strong understanding of broadcast television sales on-air and online
Strong knowledge of digital advertising products, programmatic basics, audience targeting, and measurement metrics
Able to execute sales initiatives
Overall knowledge of Nielsen/comScore ratings and methodology is essential
Ability to build and maintain relationships and trust with clients
Able to lead and motivate a team of Media Executives
Ability to set strategic direction both internally and externally
Must be able to give public presentations
Must be a good listener
Ability to adapt quickly to changing priorities
Advanced knowledge of current station programming schedule
Ability to remain current with market conditions and competition
Ability to lead local account executives and digital account executives in achieving sales goals
Ability to meet tight deadlines and work well under pressure
Ability to quickly, accurately, and calmly handlethe decision-making process
Ability to work with other sales leaders
Ability to remain positive and foster a positive work environment

Nice To Haves

Wide Orbit, Microsoft Excel, and WOMS experience is preferred.

Responsibilities

Own achievement of the station's local sales budgets (broadcast and digital), setting targets and tracking performance.
Recruit, train, and supervise local Media Executives
Develop and execute integrated sales strategies that drive revenue across broadcast and digital channels
Plan and lead the strategic growth and monetization of digital products and packages
Expand and diversify the station's internet advertising base through prospecting, partnerships, and rolling out/training new product development
Lead sales training and coaching programs to elevate the performance of local Media Executives for both broadcast and digital
Manage, mentor, and hold accountable a team of local Media Executives
Recruit and onboard top talent as needed. Continuously recruit to build bench strength
Act as a client-facing resource for key accounts - building relationships, presenting solutions, and ensuring excellent client service delivery by everyone in the sales department
Analyze market and performance data to identify opportunities, optimize pricing and packaging, and report on results to senior leadership
Assist the Director of Sales in managing inventory, research, personnel, and rates
Develop packages and sponsorships as needed
Remain current with market conditions
Develop strategies with the Director of Sales for expectations in goal setting
Establish strategic plans for local/digital sales goals
Develop and implement plans, creative management, marketing techniques, and new products to generate new revenue opportunities for both broadcast and digital
Develop and maintain accountability to ensure department goals are met
Develop new revenue streams
Approve and clear orders
Help manage inventory
Make sales calls with Media Executives
Evaluate customer service concerns as needed
Actively participate in weekly creative meetings to help grow business in sales, digital, and contesting
Perform other job-related duties as requested