Multimedia Sales Executive

Evening Post Publishing•Mount Pleasant, SC

About The Position

The Post and Courier and sister paper Moultrie News seek a dynamic sales and business development professional to serve as a Marketing Account Executive (outside sales) within our advertising team. Through this role, the Account Executive is responsible for selling print and digital advertising into The Post and Courier and Moultrie News' portfolio of owned and operated solutions as well as digital marketing services through in-house agency King and Columbus; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients.

Requirements

Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent professional experience
2-3 years of sales, marketing, media or business development experience
Proven track record of excellence in sales/sales support
Strong and persuasive verbal and written communication skills
Excellent time management and organizational skills
Strong presentation skills, interpersonal, problem solving and customer service skills also required
Proficiency in the Microsoft Office suite; including Word, Excel, and PowerPoint
Close eye work, continuous sitting, constant walking, standing, light to moderate lifting 15-30 pounds (per safety policy).

Responsibilities

Serve as outside salesperson within designated sales team, with primary duties of daily selling and account management primarily through outbound sales activity and in-person meetings
Serve as outside seller on sales team, conducting cold calls, need analyses, in-person sales proposals, in-person client meetings, etc.
Focus will be on acquisition of new business and/or long-term contracts around digital marketing services including but not limited to SEO/SEM, social, streaming video, streaming audio, and email marketing.
Achieving assigned monthly sales goals through upselling, prospecting efforts and new business development
Participation in sales of specialized or targeted products, such as sticky notes, magazines, digital advertising, search engine marketing, etc.
Growing number of active accounts within the assigned territory or client list
Increase financial investment per client over a period of time
Generate and follow-up on sales leads; identify key decision makers
Create multimedia advertising proposals for prospective customers as needed
Collaborate with product specialists in presenting needs-based solutions to clients
Continued digital marketing training
'Connect the dots' for clients through conversations around digital campaign reporting and clients' digital metrics.
Work with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clients
Track all prospecting efforts and sales in Hubspot CRM tool
Attend staff and sales team meetings as required
Represent The Post and Courier and Moultrie News at company events or at community events and/or networking opportunities as needed
Perform other duties as requested by management.