Multimedia Design Specialist

Innomark Communications•Phoenix, AZ

15h

About The Position

The Multimedia Design Specialist supports Visual Merchandising Communications by creating, managing, and evolving installation guides and supporting content across both physical and digital platforms. This role is responsible for end-to-end creation of install guides—including printed documents and instructional videos—and for maintaining the internal digital hub where all guides are housed. This position plays a key role in PetSmart’s transition to fully digital VM communications, including helping shape an intuitive, scalable interface that can be deployed to store iPads over the next two years. The role bridges creative execution, technical documentation, and light front-end web support, ensuring content is clear, accurate, accessible, and easy to use in fast-paced store environments.

Requirements

Working knowledge of HTML5 and CSS
Ability to design and implement basic web layouts
Understanding of responsive design and browser behavior
Comfortable updating and maintaining existing web pages and templates
Able to collaborate with developers or work directly in front-end files when needed
Strong eye for layout, hierarchy, and typography
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Ability to create clear, functional visual systems
Design approach that prioritizes clarity, usability, and accuracy
Experience shooting and editing video for digital use
Familiarity with instructional or how-to video formats
Experience creating technical visuals, diagrams, or installation guides
Strong attention to detail and documentation accuracy
Ability to explain processes visually and logically
Comfortable working with specifications, constraints, and real-world execution needs
Self-starter with strong ownership mindset
Highly organized and detail-oriented
Able to work effectively in a fast-paced environment
Strong problem-solving and communication skills
Passion for improving how information is delivered and used

Nice To Haves

Incorporate motion graphics or animation when helpful to clarify installs
CapCut experience a plus
Motion graphics or animation experience is a plus

Responsibilities

Create clear, accurate installation guides for in-store VM execution (print and digital formats)
Translate complex physical installs into easy-to-follow visual and video instructions
Ensure accuracy, consistency, and adherence to brand and VM standards
Update and maintain existing guides as fixtures, processes, or programs evolve
Plan, shoot, and edit installation and instructional videos
Edit content for internal digital platforms and store iPad consumption
Incorporate motion graphics or animation when helpful to clarify installs (nice to have)
Maintain and update the internal website where VM guides are housed
Support basic front-end updates, layouts, and content organization
Partner with internal teams to help conceptualize and build a future-ready digital interface for store iPads
Ensure content is optimized for usability, accessibility, and real-world store conditions
Design clean, functional layouts with strong hierarchy and clarity
Create technical visuals, diagrams, and step-by-step instructions
Balance brand aesthetics with usability and operational efficiency
Work independently as a self-starter while collaborating cross-functionally with VM, Creative, and Digital teams
Manage multiple projects simultaneously in a fast-paced environment
Continuously look for ways to improve clarity, efficiency, and the store experience through better communication tools