Multimedia Content Lead

LECO Corporation • St. Joseph, MI

1d

About The Position

For over 90 years, LECO has been a leader in the development and production of world class laboratory instruments delivering state of the art products nationwide and across the globe. Located in St. Joseph, Michigan, LECO continues to be a family-owned company that understands the value of shared interests, long-term stability, loyalty, and trust.

We are seeking a creative and strategic visual leader to manage and elevate LECO’s brand through compelling multimedia content. This role combines graphic design, photography, and video production with strategic independence, overseeing the entire creative process from ideation to execution. The ideal candidate will be passionate about visual branding, experienced with the latest digital platforms, and motivated to stay ahead of trends to deliver innovative campaigns that align with LECO’s vision.

Requirements

• Bachelor’s degree in Graphic Design, Multimedia, or related field, or equivalent experience.
• Proven experience in visual branding, multimedia content creation, and campaign management.
• Demonstrated professional photography skills (studio, product, event, and people).
• Advanced proficiency in Adobe Creative Suite, CorelDraw, and video editing platforms.
• Strong creative and design skills with a portfolio showcasing graphic design, video, and photography work.
• Ability to manage projects independently from concept to completion.
• Effective multitasking in a fast-paced environment.
• Passion for learning and adapting to evolving trends and technologies.

Nice To Haves

• Industry Background Preferred: Prior experience in B2B, industrial, manufacturing, or highly technical markets.

Responsibilities

• Visual Branding Leadership: Develop and maintain a cohesive visual identity across all platforms, ensuring brand consistency and impact.
• Campaign & Storytelling Ownership: Act as a creative consultant to translate technical concepts into compelling visual narratives and high-impact campaigns from concept to final export.
• Graphic Design: Design and produce marketing communications, advertisements, brochures, signage, and literature for LECO and affiliates.
• Multimedia Content Production: Drive a "photography and video-first" strategy by leading the end-to-end production of short and long-form content, including professional filming, product photography, event photography, and advanced motion graphics.
• Digital Expertise: Utilize advanced tools for graphic and video editing (Adobe Creative Suite, CorelDraw, Final Cut Pro, etc.) and support web design initiatives.
• Trend Awareness & Innovation: Stay current with industry trends, emerging technologies, and audience preferences to continuously refine visual strategies.
• Cross-Functional Collaboration: Work closely with marketing, communications, and other teams to integrate multimedia solutions into broader initiatives.
• Additional Duties: Provide silkscreen artwork for R&D and production, maintain department equipment, and manage technical publications and manuals networks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees